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Think! Road Safety - Speeders Come Out Of Nowhere (2020) - 30 sec
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This campaign was launched in October 2020 and addresses drivers who exceed the speed limit by 10km/h - 20km/h.
It reminds drivers that speeding makes them a hazard to other road users, that a crash can happen at any point in time and when least expected, regardless of how skilled they think they are.
The key target audience of this campaign are metro based males between the ages of 20 and 60 years, as they are the most represented in speed-related crash statistics.
View all TV ads of the campaign "Speeders Come Out of Nowhere" and previous anti-speeding campaigns by SAPOL here:
It reminds drivers that speeding makes them a hazard to other road users, that a crash can happen at any point in time and when least expected, regardless of how skilled they think they are.
The key target audience of this campaign are metro based males between the ages of 20 and 60 years, as they are the most represented in speed-related crash statistics.
View all TV ads of the campaign "Speeders Come Out of Nowhere" and previous anti-speeding campaigns by SAPOL here:
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