AI-First Marketing With OpenAI | INBOUND 2024

Join this presentation to learn the advantages of an AI-first marketing and sales strategy using a multi-modal approach. We'll look at how to embed AI through your GTM process to transform customer and business outcomes, covering real examples from customer service to marketing analytics. We’ll share ideas for integrating text, image, voice, and video into content creation and customer engagement.

00:00 Introduction
00:37 AI Primitives: Tools for Success
01:04 A Personal Story: Dylan's Optimism
03:06 AI in the Workforce
03:39 Challenges in Modern Marketing
04:23 Marketers' Use of AI
05:23 AI Primitives for Marketing
06:19 Research with AI
07:56 Real-Time Demo: Search GPT
11:02 Data Analysis with AI
16:04 Content Generation Evolution
19:25 Automation and Coding in Marketing
21:52 The Power of AI in Thinking
25:04 Embracing AI for the Future

ℹ️ INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing, sales, and AI. With inspiring keynotes, educational breakouts, HubSpot product announcements and demos, hands-on workshops, along with unique networking and entertainment experiences, it’s a can’t-miss event for anyone looking to elevate their personal growth.

Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

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[General]

How to say a whole lot of nothing about ai in 25 min

[Vbastin-pr]

So what of prompt Engineers where is their place. I feel we will soon get to the point where we will need reverse prompt Engineers to explain back some of the higher level i see these models will be operating at in the 3yrs.

[Fedgery]

If you ever have to get on stage and do something like this, don’t pace back-and-forth like this. It just makes you look super nervous. And not confident.

[hsemina]

00:10 AI Primitives - Tools for successful AI development
02:05 AI empowers individuals to achieve anything
05:52 Research is essential for modern marketing.
07:45 Real-time demo of OpenAI's new search GPT technology
11:34 Empower marketers to understand and utilize data effectively
13:38 AI-driven marketing provides actionable insights and strategic guidance.
17:30 Demonstrating multimodal video creation capabilities
19:34 AI model depreciation opens new use cases
22:52 OpenAI 01 introduces a new way of AI thinking
24:33 AI is now capable of handling longer horizon tasks.
Crafted by Merlin AI.

[mikeg]

I don’t understand at these events the wifi doesn’t work for the presenter but for everyone else!

[Copa]

Thank you sir, glad to see open ai marketing is really an unveilled GPT version, you sound like GPT 0 on energy drinks😅

[Vbastin-pr]

For tnhe first time aoart from spiritually (bible) we can now talk to any book and the book can talk back to you even based on your context.

[Ouahibahibabine]

Thank you mr altaman tm help people in their life working