How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.

[PlayfairOnline]

Fabulous video. From a publisher advocate perspective it costs money to have that unique content that brings users and traffic so a publishers priority is to sell advertising space at a premium. This ad revenue helps pay for the content, pay their employees and staff. Now that there's more programmatic premium offering out there rtb makes more sense.

[astonwilson]

Thanks for explaining is such a concise way, now I finally understand. All in less than 6 mins.✌🏾

[FIFAEASports]

good video, finally understand RTB, thanks!

[fambeke]

Best Video on this subject ever! Thank you.

[Adstargets]

Fantastic content as always! I'm curious, how do you balance user experience with ad revenue on your site? Too many ads can be a turn-off for visitors.

[davemahoney]

outstanding and clear. thanks very much.

[adad]

Awesome video for quickly understanding programmatic advertising.

[jannikheidemann]

And how are ad-blockers detected by this system? Couldn't the ad-blocker just stop the browser from rendering the ad?

[oblltfq]

المزيد من التطورات في عالم التجلوجيا نتمنا منكم الحفاظ على الخصوصية والامان على اعمالنا والشبكات والعدالة الاجتماعية

[sagartyagi]

What happens is there is a pre-bid cache present in ad exchange, but some other buyers has much better plans that hasn't been framed in pre-bid cache yet? How does the latter will get a chance?

[haykkhachatryan]

Hi ! I need Ad Server Platform for POP/ PUSH ads by XML/JSON OpenRTB .
Can you help me ?

[jacktran]

Awesome video. The narrator sounds a little bit like Ben Affleck.

[danieljames]

In this example, what is an "agency" exactly? Is that an advertising agency, uploading and creating ads for a brand?

Also, where exactly does Google fit into this landscape?

[NadiaZlateva]

If i could print out a video i actually would print this video out

[linaangelides]

I love using this video but wondered if their was a British accent version of this for the UK market?

[bediosoro]

Do you have a book for those kind of stuff.

[dinasansone]

FOIA, Right to be informed on my network, Devices, Computers used, Verizon, Tmobile, Services, United States of America Constitution and bill of rights laws in United states of America then also all other countries involved terms of service, privacy policy, IAB, SSP.