I Studied The Psychology In Thousands Of Clothing Brands & Learned This...

In this episode of Apparel Success, I'll share with you some powerful psychological tricks and tips for marketing your clothing brand to increase your sales and grow your customer base. Drawing on my extensive knowledge of psychology, I'll reveal the hidden factors that influence consumer behavior and show you how to use these insights to create compelling marketing strategies that resonate with your audience on a deep level.

Throughout the video, I'll share with you a range of techniques that you can use to boost your sales, including the use of scarcity marketing and the importance of social proof. You'll learn how to create messaging and branding that speaks to your audience's deepest desires and motivations, and how to use psychological triggers to create a sense of urgency and drive conversions.

By the end of this video, you'll have a wealth of knowledge and insights that you can apply to your own marketing efforts, and you'll be equipped with the tools you need to take your clothing brand to the next level. Whether you're a seasoned marketer or just starting out, this video is packed with practical tips and strategies that will help you connect with your audience, build trust, and drive sales.

[SWAMPCLO]

That's what I always tell people, "scarcity creates demand"

[azspeedbagchick]

Really solid advice. Thanks for the succinct "best of"!

[yourfruitfullife]

Thanks for the great video! You always provide so much value!

[anikavandermeer]

Thanks Rob, really appreciate all your tips and experience ! great video

[angen]

Hi, how i can avoid legal problems when making and having my clothing brand?

[DeanKnox]

Getting celebs or influencers in my niche is very hard because they are just so few and far between. In this case, would you recommend going the brand ambassador route?

[azzy]

I can tell Rob has cleary read Robert Cialdini's book influence which each chapter is about one of these points : social proof, scarcity, reciproation etc. So that is a good book to read if you want to know more about what Rob is talking about.

I wanted to ask is it good to price above a large company when starting ?

I am starting a gym/bodybuilding clothing line which has a niche towards a certain country kind of like how you're clothing is towards rural Canada. Obvisouly Gymshark would be the massive competitor I am up against. Would it be good for me to price a fair amount above theirs ?

I would price my T shirts at £30 and tanks at £25. Gymshark price their tanks and Tshirts both at £18-22.

I thought this since price is a psychoogical judgemental heuristic people use (expensive = good) to judge quality. Only thing is I obvisouly haven't launched yet. I am still getting samples from my suppliers so I worry that when I do launch customers might look at my unkown brand and think the pricing is audacious since I lack social prrof for now.

Thanks if you respond Rob.

[blackhistoryonsteroids]

I like the you can have 100 products just don't show a 100 products at once.