Full Branding Case Study: Textile Brand

00:28 - About the project
03:15 - Strategy Deliverables
05:10 - Looking for Inspiration
09:30 - Stylescapes
14:10 - Sketching
15:00 - Logo design
19:20 - The Presentation
22:00 - Revisited version
24:00 - Files Setup
26:00 - Style Guides
31:17 - Web Design

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Thanks for watching the video Full Branding Case Study: Textile Brand

[JeremyMuradesign]

Rachel is solid she has a great design process, good stuff.

[flow_leit]

The rachel's works and process are top tier. She's really good at what she does but she's also a good teacher. Not always easy to find such good content on brand design, start to finish.

[digimat]

It's like everytime I'm working on a project you post a video that's exactly the type of insight I need. lol Amazing work with the Brand as well.

[haggiesm]

What I love about this case, is that it shows the importance of empathy towards the client and their brand. You really delved into the business, their needs, wants and how they think. Great stuff!

[mandylion]

Awesome video! Please do more of these brand identity videos.

[dummybear]

You´re definitely one of my two favorite designers here on Flux. I LOVE listening to you while I work.

[jaywalker.]

Your process is super-inspiring. All of the ideation and the way you approach the process so calmly. This is amazing.

[printatlasng]

@ 18:50 I think it really still is a structured process. There were a lot of steps that led to this point and by the time you'd decided what direction to go, that instinctive part of you can kick in and guide you to that "Eureka" moment. But your instinctive decisions were generally driven by an already structured set of processes.

[eugenetapang]

Thank you Rachel, your brand process saved me this early morning and yanked me out of "my own spiraling rabbit hole" when designing my own brand. Sincerely. Keep up your wonderful work, great rote insight and absolutely fundamental designer pov. Cheers!!!

[andreamoorcroft]

Loved this! It was so helpful to see the whole process laid out like that and how you interacted with the clients.

[carlosgil]

Inspiration is over the moon right now. I love your thought process!

[jerryamuka]

This is quite eye-opening. Made me realize some aspects I have been overlooking so far. Thank you

[lackWhsky]

This was awesome would be nice if you showed more of what was inside your folders or even shared a folder organization structure. Overall very helpful and insightful.

[royalemartin-navidad]

Please do! I loved this video! Woke up and saw it on my recommendations. Watched it on the wayyyy to work. Learned a lot and got super inspired.

I’m a fellow designer myself and to see someone walk people through the branding steps is vital. There were areas as a Graphic Designer who does a lot of branding, that I didn’t know.

[evadesignagency]

I love all of Rachel's videos, more of Rachel please! Is there a Rachel playlist?

[princedjangmah]

I'm more of a digital marketing person than branding, but this really taught that there's more to it than just marketing

[abdullahsunasra]

This lady Right here is a Genius!! I love watching you videos! They are super valuable

[austinandriese]

Killer case study Rachel! I’ve been knocking out a few branding projects and seeing your process helped me see where I can improve. We could even make a style guide a subdomain of their website so they can access and update it as they grow. Super sweet logo btw 🤘🏼

[wulantsabita]

I'm beyond curious about how you walked the client through the process of establishing the brands voice, values, customer profiles! What are the questions to be asked? What are the prompts? I want to know all about that! 😆

[vd]

Amazing! Very insightful! I am very new to branding and design, so its good to know at all levels the chaos in the design process exists. I learned a lot from this video and Rachel does an amazing job explaining the process she herself goes through.
And please do make the video of explaining the idea of presenting more mood boards and less logos. I often find it difficult to present themes to clients and not confuse them. How does one present moodboards that will certainly reflect in the final brand assets later? The mismatch later often makes me go back and repeat the previous step. Thank you.