What is ageism?

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This video explores the question, what is ageism? Released as part of the inaugural Ageism Awareness Day 2021.
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Ageism remains largely invisible despite its wide reach and negative impact on individuals and society. However, it can be combated: policies and laws, educational activities and intergenerational interventions have all been proven to work to reduce ageism. To create a world for all ages, stakeholders across countries, sectors and disciplines must invest in these three strategies, support further research and data collection in this area and join the global movement to change negative narratives around age and ageing.

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