Spotlight: How to win the hearts of Gen Z in 2021

Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping today’s youth culture.

In this spotlight, our guest speaker Timothy Armoo, CEO at Fanbytes provides guidance on:

How to reinvent your brand to become Gen Z's best friend;
How to tap into culture without losing your core;
Leveraging platforms like TikTok to build longer lasting relationships with Gen Z (13 years old or above).
He is joined by Jan Nixon, Senior Marketing Manager - Youth at Public Health England (PHE), who shares their learnings and challenges engaging younger audiences, especially on TikTok.

In addition, both speakers reply to questions submitted by WFA members before and during the event.