Amazon SEO [Complete 2022 Guide] - New Search Query SEO Phase 4 - Keyword Ranking Optimization

Amazon SEO has released a new Search Query report that gives you the ability to analyze keyword market share. This game-changing data set is now being used by My Amazon Guy for our newest release of Amazon SEO Phase 4. Amazon keywords.

Watch Steven Pope Give a 70 Min Master Class on SEO

00:00 Amazon SEO [Complete 2022 Guide]
00:21 Phase 2 Pink Word update no longer exists
01:40 MAG SEO Course
02:23 How Amazon SEO Phases work
08:39 Amazon Brand Story
09:11 SEO is NOT set it and forget it
21:39 SEO Phase 1 is all about INDEXING
21:58 Search Term Field uses 250 BYTES and NOT CHARACTERS
27:57 MAG Free Product Review
33:34 SEO Phase 2 Pink Keyword Update does incremental ranking
48:34 You need to have 50 Keywords that are ranked 20 to 50
48:56 SEO Phase 3 focuses on organic rank 20 to 50
52:25 You can never have 2 variations show up in a search on the same keyword
53:33 Having the same keyword repeatedly is a good idea during SEO Phase 3 ONLY
54:57 Product Opportunity Explorer and Growth Opportunities
55:58 It's 10 times easier to double your traffic than double your conversion rate
57:39 Amazon Search Terms report
57:50 You will need Helium 10 for all these SEO phases
58:01 The New SEO Phase 4 - Market Share
58:19 You now have the ability to rank based on intent

SEO Phase 2 has also been changed. Amazon decommissioned the Brand Analytics tool that showed Pink Words.

Summary: Phase 4 SEO takes our strike zone keyword strategy (phase 3) to the next level, with Amazon’s new search query tool. Our strike zone strategy currently reviews well-indexed products with 800+ organically ranked keywords currently reflected, in which we take organically ranked keywords from 20-50 and utilize them in order to get these specific keywords to rank 1-19. The Phase 4 SEO Query phase also is for mature listings with 800+ indexed keywords, but in this phase, we will be utilizing Amazon’s real-time data in order to make determinations of top keywords for the overall brand or category.

Where is it Used:

SEO
PPC
Holiday preparation and historical brand analysis

The Why: You must index before you get market share. This phase encompasses mature listings, and then will allow you to utilize the top market share data to continually optimize the listings with well-converting and placed keyword data, and allows you to view this data on a weekly, monthly, or yearly basis.

The How:

This phase should be used in conjunction with our Phase 3 strategy. This phase does not replace the phase 3 strategy, but rather supplements and compliments it, especially in terms of finding historical data based on months of the year, to know both what to target against in a specific month (holidays take note here) for SEO and for a PPC strategy.

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[asmasaif]

The amazon guy for reallll no one explains it better
Thank you, Steven

[TheJosa]

I have been watching all kind of videos that have to do with FBA, none of them covers what you talk about on all of your videos. I am glad I found your channel. you offer a wealth of information. Thank you very much.

[franvaladez]

Amazon SEO is always changing and this video shows the latest example of the current best practices. Optimization, ranking, research will be always required to stay on top of the game. Trying to rank page 1? This video shows you how. Thank you Steven Pope!!!!

[skchu]

wow this video really has saved my day! I got lost and stuck in PPC and sales and this video really helps put everything together! thanks Steven

[arslankayani]

One of the best Video on youtube for complete understanding of Amazon SEO
Thank you Steven for always sharing your knowledge and giving us valuable tips to rank our products on Amazon.

[kristenlasch]

Amazon SEO is so important to listings for both organic ranking and working hand in hand your PPC campaigns. Thank you for always providing the latest tips here!!

[vergelsevilla]

This is the best Amazon SEO master class!
Thank you Steven

[awinashmishra]

Thats amazing session I have learn some new things which I don't know, it's pretty good, thanks

[aasiahchaudhary]

Hi Steven,
Thanks for helping me understand SEO so well, just wanted to know if the offer of getting a free video review is till there and how can we grab it ?

[ambivert]

This is the best Amazon SEO video i have ever watched.
Thank you so much!

[emilypope]

Wow, not kidding about this being an Amazon SEO master class. Thanks Professor Pope 😊

[theamzaaron]

This video is the most comprehensive Amazon SEO instruction ever made. Follow these steps exactly and you will win. Thanks, Steven!!

[mattlopez]

Super helpful video for Amazon SEO! Highly appreciate it Steven :)

[boxer]

Thanks for this Steven. I’m working on stage 4 market share. I’ve seen in this video that you’re going off the rank amazons placed for each word and the relevance you believe it has for the age of sage pack for gifts for moms. My question is why wouldn’t you rather aim on targeting the words where you’re getting most sales from higher up in the rank that Amazon’s given? So sort the words according to clicks and then see which ones brought most sales and then have those words all over the listing?

[jmjmvideography]

Good stuff as always Steven! Amazon SEO and Seller Central king!

[Tykraine]

Hi Steven! Freakin love the video, maybe its about time to start learning amazon SEO.

[LifeHeal]

I have a question Steven - Can I create 4 groups of back end keywords and have them on different child listings? This is so I can get more keywords on the back end "generic keywords". What do you think ?

[meyou]

Hi, steven please 10:30 time you were talking about setting more specific keywords in the backend of A+ images but I do not know how to do that can you explain that please, can we do the same thing with listing images?

[ramontornechico]

Hi Steven, Thank you very much for your high-value content!

I have a question about the backend search terms section:
Let's assume that I already have the most relevant keywords by conversion and search volume in the title, bullet points, or description and are already indexed and well-ranked but aren't in the search terms box.

Should I also use these main keywords in the search terms box instead of secondary ones (currently using), that don't appear on the visible listing and are much less relevant?

I'd like to know if replacing the secondary words with the more powerful ones in the search terms even if they are already on the visible details page, could have a better impact on sales and ranking.

Thank you

[rokYYs]

insightful information which gives clarity and understanding how to structure and grow keyword ranking, a Sincere thank you