Why a Tire Company Gives Out Food’s Most Famous Award

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Subtitles: Jose Mendoza | IG @worldagainstjose

PHOTO CREDITS
Hong Kong Soya Sauce - By Choo Yut Shing via flickr, CC BY-SA 2.0

#tastinghistory #michelin #michelinrestaurant

[somenerdonline]

I love the visual of American soldiers in Paris hunkered down in a building, one guy flipping through a book of maps and saying “apparently this place had really good chicken. I hope they’ll reopen after this is over”

[lhfirex]

I don't even think of Michelin as a French company, even though the name makes it obvious when you think about it. A tire company I had no idea was actually Japanese, until I went to Japan and a lot of older people would tell me about it? Bridgestone. The company founder's name is Ishibashi (stone bridge) and he decided to translate his name into English for his company name.

[mikenovinger]

I spent 44 years working for Michelin. When the Michelin brothers started making tires, they were bicycle tires. Bicycle tires of the time took about 24 hours to repair. The Michelin tire could be repaired in 4 hours. Bicycle racing was big at that time and after the Michelin tire came out, if a racer wanted to win, he used Michelin tires.

[WaikikiKitty]

I love that you mentioned how part of what made this dish so delicious was her use of a special breed of chicken, the Bresse. In fact there are small farms in the US that raise this very special and very tasty chicken such as my own. This breed is growing in popularity as the chicken you buy in grocery stores is so bland and tasteless. The bresse is the only breed of chicken that actually has marbling in the meat and is finished in a very specific protocol to really accent its exceptional flavors.

[TheSteve_]

I can kinda understand the plot of "The Menu": being forced to cook up and decorate some pretentious bs just for a star and losing sight of the imporatant thing of cooking: the love, you pour into it

[maoschanz]

fun fact: as part of their marketing strategy to help people drive, they also funded thousands of road signs, with a distinctive concrete and ceramics look, that are so durable many still exist, and they're still seen as an important part of the rural france heritage and car culture

[batteredthem]

Brasier is one of my all-time chef heroes. I want to be like her. Simple food done perfectly, no fuss, no extra. Just absolutely perfect.

[marazobrist]

Once, my husband and I were talking about a restaurant and he said it was a three star place. I confused Michelin stars with google review stars so I replied ‘they only have three stars?!’. We still laugh about the restaurant that only has three Michelin stars to this day 😂

Another amazing episode - I learned so much!

[Crabe]

I'm French and I remember before GPS and stuff I used to be the "map holder" in the car with my father when we were coursing through the territory. It was a Michelin map and it was very well made, precise and convenient and all. Really brings up cool memories!

[AwkwardBirb]

“A formidable woman with a voice like a foghorn, rough language, and strong forearms” my god I think I just found my spiritual ancestor.

[jamesmatthews]

That chicken dish really is the epitome of "The simple thing, done well" which is the true essence of gourmet food.
Thank you for unearthing this recipe, I have seen Poulet de Bresse for sale near me in the UK, so I may give this a go

[mialemon]

My partner once worked for Michelin and while I’d heard many stories through those years, nothing prepared me for him to cheerfully call out the Michelin Man’s name before Max could say it.

It’s like I don’t even know you anymore 😂😂😂.

I also got additional fun facts and memories of the home office in Greenville, SC. Good times!

[thetribunaloftheimaginatio]

Andrew Zimmern has the best description of modern Michelin Star meals.

"Children's portions designed by interior decorators."

[Corey-dkxi]

For any Latin students tuning in: 'Nunc est bibendum' is a classic example of the passive periphrastic, a saucy little thing Latin can do with a future passive participle and the verb 'to be.' It conveys a sense of necessity or obligation. "Now, you've gotta drink!" is an acceptable translation, even though there is no overtly expressed agent. In passive constructions, Latin may exclude the agent if it's understood from context. If you're going for an idiomatic translation, which you probably should, it's widely agreed that one of the best available is "Shots! Shots! Shots!"

[thepangwin]

I worked for a 3 star restaurant for several years and it was SOOO important to us. It took our legendary Chef 30 years to get his restaurant to 3 stars despite being already honored by a presidential medal for his contribution to culinary excellence for our country. A documentary on PBS. The 3 stars was way more important to him. Since then the restaurant has kept it for 6 years now I believe. I will say I understand the difference now between a no star, a 1 star and a 3 star. You will not find a better dining experience.

[danmontondo]

One part of this recipe brought back memories of my high school cafeteria in the 1960s. The cook was a former US Army cook and his food was fantastic. One of my favorites was chicken fried in (Government surplus) butter.

[marmotarchivist]

Me: What kind of liquor should I put in the sauce?
Mère Brazier: Yes

[cmpurguy]

For the same reason an Irish beer company have the authority on world records I guess: our world is weird.

[isaacyoder]

Man these guys were marketing aces. They gave you a destination to go to, a map to get there, and also funded installations of public roadsigns with a distinct, uniform look and font. In other words, they essentially created a whole "driving experience, " creating the feeling of anticipation for that nice restaurant, the ritual of pulling out the 'ole trusty handbook map, and the ambience of being on the road with the slick new street signs.

I'm surprised a Michelin car radio line wasn't also created, as listening to the radio while on the road would've been yet another key selling point with incentivizing people to drive more. Or maybe Michelin "car flasks" as an early predecessor to Thermoses or Yetis, sold as a portable bottle that would keep hot drinks hot and cold drinks cold so you could enjoy a beverage while driving that wouldn't slosh out in a bumpy ride or break if it fell, and taking that idea further, partnering with car manufacturers to install "car flask holders" that perfectly fit a Michelin bottle on the dashboards of cars. Can you imagine Michelin being the number one name in the game of modern car stereo speakers or automobile AC units? Anything to make driving more appealing and get people on the road more! What about after-market seat heaters too? Crazy potential.

[louissuliac]

I'm from Bresse. It's always a pleasure to see our chicken mentionned for their quality by someone from a far off land