Bungie 'Misled' Sony With Studio Financials - Luke Reacts

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[Entertainment-evob]

It literally doesn’t take a rocket scientist to realize that Bungie isn’t worth 1/3 of 3.6 billion dollars. The company has many more smart people than me so I can only suggest it came down to Jim Ryan not caring.

[kboi]

Literally anyone could’ve told Sony they were being misled; Disney bought the ENTIRETY of Lucasfilm for 6 billion… Bungie has 2 studios and one IP, that sh** is not worth 4 billion dollars💀

[TheCloudCreation]

All this while they also spent the last 5+ years holding developer conferences teaching the rest of the industry to do the same scummy shit. Bungie truly is one of the worst development studios.

[thefilmdirector]

I love how everyone said "ew 10 live service games" when Sony announced it and sure enough here we How a company that large can be that stupid is beyond me. The big live service games are all like 5 years+ old because modern games suck and people fall back on comfort games, and live service adds new content to keep themselves relevant. People would be happy to buy and play GOOD new games but modern devs seem allergic to the thought.

[kylen]

Not a single person who made halo still works at bungie. Bungie is a skeleton

[MrGalax]

No way Sony bought Bungie without looking at their books first, they didn't get scammed, they just made a bad purchase.

[levelbasegaming]

So TLoU Online was probably canned because Parsons saw that the monetization portion of the game wasn't going to allow him to add cars to his collection.

[charaznable]

Sony could of bought all the Square Enix western devlopers like Eidos and Crystal Dynamics for a steal but instead they bought Bungie for 3.6b, such a horrible decision but this was during Jim Ryan he did a horrible job as CEO.

[ShadowDragon]

The discussion between ND and Bungie was just Bungie telling ND that they could not support a live service game AND make a single player product. This information was arguably correct, regardless how you feel about the state of Bungie. The expose revealed that the studio is bound to live service game forever now, many other GaaS products are too successful for the developer to make a single player game. ND just decided they'd rather make TLOU 3 than release the slop they were cooking.

[Theson]

It breaks my heart hearing this Bungie news considering Halo was a MASSIVE part of my childhood (and honestly is still a big part of my life with Infinite), but it goes to show that the name "Bungie" is just that, a name. Those people that were part of my childhood are no longer there at the end of the day.

[Waliant]

Anyone who has been paying attention would know that Bungie was doomed from its Microsoft years. Sony was the idiot for buying them, regardless of what Bungie said…. 😂

[steel]

I remember everyone celebrating when Bungie left Activision, only for them to immediately make the game f2p, introduce terrible monetization, and reduce the content/quality of their expansions basically immediately compared to their Activision-era expansions (from Forsaken to the tiny reused content galore that was Shadowkeep), just before deleting 1/3 of the content in the game.
Can you people finally admit Bungie sucked, now? Sony bought a lemon.

[ViperChief]

Bungie hasn’t been the same since they fired Marty O’Donnell and Joseph Staten who created original Halo franchise and both were a big part of the company.

[AlwayzFresh]

Is there anyone Bungie hasn't misled?

[makani]

I have to believe they were. Every company pumps their numbers when they know they're going to be bought, but to miss targets by such insane margins looks pretty shady. Basically every expansion over the last couple years would have had to be an absolute smash to even come close.

Sidenote, I don't think Destiny 2 is really a growth product. I don't know anyone who is dabbling in D2, it's all just players who either relapse or don't each expansion.

[spectacularspidey]

Your takes are always far more clear and based than 70% of what the majority of "media outlets" and the internet, offer. Thanks for a great video!!

[Vntilator]

Jim Ryan had no clue about financials at Sony either as they didn't have any plan to earn money.
Didn't help that Ryan greenlighted 2-300 millions to make Spiderman 1, V2.
It were easy for Bungie to trick Jim Ryan.

[fatjay]

Bungies downfall was not supporting BLM and Translifes more... if they only just made 2 or 3 more Emblems ... everything would have been fine!

[jordanmorris]

They should have made a show like "kitchen nightmares" but for shitty game studios. Imagine Satoru Iwata (R.I.P) going to shitty game studios and telling the C.E.Os they should take pay cuts until they can actually make a profit.

[GeorgeNoiseless]

You'd think a CEO's job is rather important, from the pay they get. You'd think an important job like that would warrant _regular_ performance reviews.