Technology trends shaping the MICE industry

It is certainly accurate to say that the MICE industry has faced challenges transitioning from one difficult period to another. Against this backdrop, technological advancements that can provide a competitive edge to providers of any kind are arguably even more crucial than they were before 2020. This inevitably raises the question: Does the customer also benefit from this "advantage" - and if so, how? We examine the relevance of MICE tech providers in collaboration with hotels, venues, agencies, and event planners. #Technology #MICE #Artificial Intelligence