Constraints, Democratization, and the Modern Data Stack - Building a Data Platform At Red Ventures

The time and attention of skilled engineers are some of the most constrained, valuable resources at Red Digital, a marketing agency embedded within Red Ventures. Acknowledging that constraint, the team at Red Digital has taken a deliberate, product-first approach to modernize and democratize their data platform. With the help of modern tools like Databricks, Fivetran, dbt, Monte Carlo, and Airflow, Red Digital has increased its development velocity and the size of the available talent pool to continue to grow the business.

This talk will walk through some of the key challenges, decisions, and solutions that the Red Digital team has made to build a suite of parallel data stacks capable of supporting its growing business.

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