Deep Dive Event Variables

Welcome to Deep Dive: Event Variables. Sometimes in Google Tag Manager, you need to be able to take an action at a very specific time. Event variables can help with that. You'll see exactly how to use them in this lesson. Let's take a look. All right, it's a deep dive into event variables. The lesson objectives for today are to cover two of the event variables that you'll see back in Google Tag Manager. One is called the auto-event variable, the other is the custom event variable. You will know how to use both. The journey so far. We are currently, on event variables, we just covered JavaScript variables, including JavaScript variables and custom JavaScript variables.