High-Rise Magic: How a 23-Story Ad Gets Hand-Painted

Sept. 25 (Bloomberg) -- "Walldogs" are artists who hand paint huge, photorealistic advertisements on the sides of buildings. It’s also the name of a Los Angeles-based company that paints larger-than-life ads for movies, cars and sportswear, some over 20-stories tall. Owner Riley Forsythe, a 40-year veteran of the trade, tells Bloomberg how the process works and why this low-tech method is still in demand.
(Source: Bloomberg)

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[Vilmar]

Simply fantastic. I hope the "renaissance" of hand painted wall ads is here to stay. If we must look at ads, at least give us something with artistic craft on it.

[Tallinyc]

I pass by this huge Oculus ad in NYC everyday watching it being painted and im just super fascinated more by that than any other ad. The best part is seeing the brick 🧱 popping through and then you know its just incredible af!

[tinderinc]

A hand painted wall is a sign of people at work any company that supports a hand painted wall supports the American worker

[Murrcan]

Welp, glad youtube recommended this to me years after it came out.

[neil]

The benefit of hand painting versus printed is that "people like watching us".... that's the best reasoning they can come up with?

(yes I heard the blowing down excuse too, which I ain't buying)

It would be refreshing to just hear him say "because it keeps us employed".