Industrial Design Proportions: Improve Your Design With One Quick Tip

In this video, we explore the importance of proportions and visual hierarchy in industrial design.

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

[Design.Theory]

Hey all, one important note: these are merely suggestions, rather than prescriptive rules. There are times when using ultra-symmetrical static proportions makes the most sense, and there are times when you will need to create lots of visual movement in your designs. It all depends on the goals of the project/product, and this technique is just one of many ways to achieve those goals.

[MrsRemi]

I've done this with art for so long, I never even thought of applying it to product design and I tend to struggle a lot with finding shapds. Thank you!

[SketchySam]

Really enjoyed this. Would love to see more like this.

[shirinchepirinche]

Could you PLEASE make a video about meaning of forms, like" trapezoid feels more grounded ' type.

[privateprivate]

People are saying to Golden ratio is not actually a thing that coincides with nature as a law

[FlintTD]

The background music isn't from Friday Night Funkin', is it?

[guilhermesousa]

Dudeee this music is very distracting, good tutorial though