What Are Focus Groups, and How Do You Conduct Them?

What exactly is a focus group? Focus groups are used by many organizations to gain insights into their audience. Learn everything you need to know about focus groups — what they are, how and when to run them, and why you should use them.
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00:00 Introduction
00:32 What are Focus Groups?
01:31 What Sets a Focus Group Apart From Other Gatherings?
02:00 Why Use a Focus Group?
03:11 When You Should Hold a Focus Group?
03:42 How Do You Run a Focus Group?
04:20 Before You Begin
05:07 Conducting a Focus Group
05:50 After the Focus Group
06:15 Recap
06:54 Subscribe to Jotform