Google Analytics Data Sampling – What is it? When does it happen? How can you avoid it?

In this video, you will learn about what data sampling is, when it happens, how to check if your data is sampled, and how to avoid data sampling. What is it? When does it happen? How can you check if data is sampled? And how can you avoid it? And we will look at data sampling in GA4 (Google Analytics 4) and Universal Analytics.

JUMP TO A TOPIC IN THIS VIDEO:
0:00 Introduction
0:17 What is data sampling
1:05 Data sampling in GA4 (Google Analytics 4)
2:32 Data sampling in Universal Analytics
4:28 Data sampling in GA4 exploration reports
5:21 How to reduce data sampling
6:43 Data thresholds in GA4
7:21 Conclusion

YOUR EXTRA RESOURCES:

#GoogleAnalyticsDataSampling #GA4DataSampling #DataSampling

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[aishabello]

So grateful for this 🙏🏻
I've been trying to understand the entire concept for an hour now

[georgeife-alabi]

Great explanation here. thanks for this

[Xeros]

Thank you! I just been struggling with this last week, and this video has been enlightening for me and came with perfect timing. I was wondering if reducing the date span too much might cause the threshold to hide some metrics like conversions, say for instance if you want to check hoy many conversions you had one day specifically.

[Mahdirbi]

Hi dear Benjamin,

I have an important question that I didn't find anything about it in Google documentation.
The question is: I know in GA4 we have a limitation for events (10 million events per property) and after the limitation, we have data sampling. But I don't know, are there any limitations and data sampling for session count.
If you know if are there limitations and data sampling for session count, let me know about it

Thank you

HI Benjamin, thanks for the video. 2 questions: 1- i have a threshold in ga4 funnel visualization that's about URLs, meaning there's no privacy elements, so why the threshold? 2- can we say that if we have 500 sessions and a sampled data of 10% the the sessions for the unsampled data is like 5.000 sessions? and apply this for any metric with sampled data?