AWS Summit ANZ 2021 - Build a data driven go-to-market strategy with AWS

It is important to know your numbers in a Software-as-a-Service company, including net of churn and customer acquisition costs, whether the business model drives profits, and if it is the right time to raise capital to accelerate your growth. In this session, we dive into best practices for working out your customer acquisition costs through each sales and marketing channel, and share why cloud marketplaces like AWS Marketplace can help your business, so you can run your own numbers each month and know where best to spend your capital to grow.


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