Fall/Winter 2024 Global Campaign | BOSS

Your rules, your style. Having the power and the confidence to find your voice and be your own BOSS isn’t just a one-time thing: It’s for life. Take a cue from #DavidBeckham, #NaomiCampbell, #GiseleBundchen, #BurnaBoy and #LeeJongSuk and commit to your vision #BeYourOwnBOSS

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[akaroaNZ]

I came here for Lee Jong Suk. He is in one of my most favourite tv shows, Romance Is a Bonus Book. ❤

[christianalmeida]

Here for my girls Gisele and Naomi
My ❤❤

[νικηδημου-ζι]

Aetheric Lee Jong Suk 🌟
Lee Jong Suk Greek Fandom

[akaroaNZ]

Does anyone know the musician/composer who does the music for this ad? It’s really catchy, and I love it!

[pogodog]

Never forget where you came from is probably not the best line in a Hugo Boss ad.