Introduction to Natural Capital Accounting

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This video breaks down the concept of natural capital accounting, showing how accounting for nature can help reveal many of its hidden values.

Natural capital accounting is a core part of the European Commission's Green Deal, the new EU Biodiversity Strategy 2030 and the Farm to Fork Strategy.

The video is part of a research project called INCASE, funded by the Irish Environmental Protection Agency. INCASE stands for Irish Natural Capital Accounting for Sustainable Environments, and is the first project to test and apply natural capital accounting in Ireland.

Illustrator: Annie Forrester
Animator: Aaron Ross
Script: Orlaith Delargy
Voiceover: Orlaith Delargy

For more, check out:

#natural​capital​ #environment​ #biodiversity​ #nature​ #wildlife​ #soil​ #conservation​ #animation​ ​ #health​ #wellbeing​ #economy​ #accounting​ #NaturalCapital​ #NaturalCapitalAccounting​ #NaturalCapitalIreland​ #NCI​ #Ireland​ #Irish​ #wetlands​ #ecology
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Great to have this video explaining it simply with Ireland in mind

raoulempey
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Simple, visually attractive and concise. Love it!

jarinamohdjani
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Nice to see complex matter of NCA, with SEEA and linked NA to be explained in a very clear video with easy to understand text supported with several nice illustrations!

corgraveland
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Well done, that was really informative and enjoyable

aaronandrea
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So this is basically a way for the richest people in the world to set up corporations and get investor money on nature?

willriley