Customer Discovery and the Customer Development Process

How do we reach out customers, get sales, and create revenue?

When you are starting a new business or launching a new product, getting customers can seem daunting. In this episode, Callye talks about the Customer Discovery process used in Lean Startup methodology and expands on Steve Blank's concept of customer development.

Building something that no one wants is top risk for startups. Our customer development process creates constant engagement pulling data for strategic decisions from the
voice of the customer. Customer development involves a lot more than just lead generation or cold-calling.

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