Customer Discovery: What Do You Ask, with Justin Wilcox

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Awesome video Justin! We are watching your videos in my entrepreneurship course at UC Berkeley!

TheRideshareHub
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It's quite useful, especially the ground rules. It all comes down to listening to your customer and comprehending their thoughts and emotions.

YiW-frqp
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0:09 Intro
0:35 We'll talk about...
0:57 Ground rules

2:31 1.Tell me a story about the last time...
3:17 2.What was the hardest?
3:37 3.Why was that hard?
4:37 4.How do you solve it now?
5:03 5.Why is that solution not awesome?

5:29 Emotions
5:55 3-peat
6:10 5-why's

6:32 Assignment

neo-babylon
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About to do a first big customer interview, and this helped. Thanks Justin!

teamincommon
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The number of times I have shared this video is crazy.. thanks Justin!

akshaycherian
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I'm not solving a problem as much as it's something new in an existing product line (ex. a new drive chain for a bicycle). Getting some ideas about approaching a customer when not solving a pain or problem would be more helpful to me. But there were some universal gems in there that I'm carving in stone right now. thx

NONAMESLEFTNONE
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This is gold! Asking the right questions.

slucar
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This is a fantastic summary. Thank you so much Justin!

StefanKRV
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Aahhhh I needed to see this!! Thanks for posting, absolutely invaluable advice! I was starting to fall into the trap of the future questions 🤣

laurabradley
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A lot of stuff talked about here is mentioned in The Mom Test book

gchu
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I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?

erykobzejta
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Great video, it drives me to the blog :) . will love to know more on this area

mohitbansal
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Nice video and blog man, thank you for putting this out

harmansj
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This was so good, very helpful. THANKS!

nickjerrat
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What about Willingness to Pay conversations promoted by books like Monetising Innovation?

elie
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You try to give the video more brightness it will be great if you do

namphamngoc
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It is really helpful thanks for great information.

VijayKumar-hpxs
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How will you figure out a price point by this method?

sanjaytumati
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For NEW companies that are not tech - do you PAY for customer interviews (providing a gift card for doing the interview, etc.)?

tabianamoto
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Is it ok to pitch after you've asked your questions and had a meaningful conversation?

kevingalloway