How Masters union is building a Harvard for India? : Business case study

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VIDEO INTRODUCTION:

Hi everybody,
The Indian economy has been growing at a phenomenal pace in the past 2 decades, and you must have seen that India is getting a lot of global attention. This is because, in the past 40 years, the world has seen China go from a poor nation to now a global superpower. This is because the Chinese govt knew how to leverage its population to turn the country into an economic powerhouse!!!
…and now India has become the most populous country of all. We have billions of dollars of Foreign direct investment flowing in, and after Covid, the world has started moving its business from China!!
But while on one side while we Indians are hopeful about India becoming a superpower, on the other side the most talented Indians are leaving the country.
In 2022, A total of 13.2 lakh students were studying abroad, of which atleast 1.45 lakhs were studying business and management.
And these are not ordinary students but some of the smartest business minds in the world who leaving India for Harvard, INSEAD, and Stanford!!
This is what made me wonder, why don't we have a Harvard or Wharton type of college in India? and while I did my research, I went to teach in a college called Master Union. Now I thought this is just another bschool, but when I looked deeper I discovered something very fascinating!!
In just 3 years of their existence, they have beaten the placement records of legendary b-schools like IIM Ahmedabad and Indian school of business!!
and Inspite of having an online model, while the edtech start ups of India have been bleeding with billions of dollars in losses, Masters Union has built an Offline Bschool and acheived profitability in just 3 years!!
and now their vision to become the harvard business school of India!!!
So in this episode on new age Indian start ups, Let's do a deep dive and try to understand,
1)What are the 3 major problems with business education in India that Masters Union has identified?
2)How are they able to compete with legacy brands like ISB and IIMs of India?
3)How are they profitable so early in the process?
and most importantly,
4)what are the lessons that we need to learn from this unique, offline & profitable education company?

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#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[rohithpokala]

For people who confused whether this video is ad or case study: At the time of release of the video, they kept the link to the form of masters union in description.But after getting negativity, they removed that. Based on this we can say, this is ad.

[Godfearing-Atheist]

Think school you should be proud that your audience indeed thinks and are not mindless followers of everything you promote. 😊

[adityachauhan]

Skipped a 30 seconds ad just to watch 20 minute ad... great

[arnabghosh]

I am one of your early subscribers when you just had 1 video in your channel.

Please don't degrade the quality of the channel you have built

Don't get influenced by the small chunk of money you see today, you guys are built for greatness ❤

Please don't loose your audience

[priyabratasaha]

I took YouTube premium to avoid annoying ads and now I'm watching this, that too from my favourite Indian YouTube channel !

[anjaneyagurjar]

Did not expect this shoddy integration from Think School. Bro, you are what you are because of the credibility you have developed over the years. Masters Union is nothing but another IIPM and the only stakeholder who are going to get screwed by them are the prospective students who are unable to see beyond this hype. Message to Pratham: People are not fools, so stop fooling them with your elaborate PR.

[kazuma]

The major difference between master union and other prestigious Indian bschools like iims, xlri, fms is that they don't need to pay youtuber to promote themselves they are brand in itself . And giving master union a tag of Indian Harvard is a joke in itself.

[shreyasprabhu]

I took YouTube premium to avoid annoying ads and now I'm watching this, that too from my favourite Indian YouTube channel !

[raghavan]

I've never seen a 22 min Ad in YouTube like this one!

Great work Think school! I guess more such ads are on the way in your channel👍

[theundiscoveredjourney_]

For those who are confused why this channel has put an advertisement in the place of a case study, my thoughts were also the same. But after seeing the very first link in the description of this video all my doubts were cleared.
They have already put a link to the form where anybody can market their products/services through them. And that's how a valuable YT channel became a manipulative marketing agency. Good for them! Its better to give them a break and stay away from their videos from now on.

P.S. This video had almost 50% dislike to like ratio and so they decided to hide it and pretend nothing's wrong with the video.😂

[sasikanthmynampati]

For those who doesn't know. Pritham's father is the chancellor of LPU and his grandfather is the founder of LPU

[allok]

IITs - IIMs -IISC etc these are the University gems of India❤❤❤. Yes! Our universities lack infrastructure and practical approaches like foreign ones, however with govt effort + public support we can definitely bring them top in the world!!!

I only wish private youtubers and social media users understand this and help govt institutes grow and develop!!

Bcoz govt universities and institutions keep running even after decades and decades!! No matter what!!

That's not the case with these private players who work for money!! And their profits matters them at the end of the day!!

HOPE THIS GETS INTO PPLS heads!!

[vibhavsingh]

I didn't expect Think School would be doing such a PR placement. Don't go on a tangent Think School team! I respect your videos. don't make me lose it.

[rajasekarm]

Glad that Think School is getting exposed. More often than not, their case studies selectively highlight the stats that help them create the perception they want to create.

[surajsingh-jicw]

So we are determing how good a college by how much profit they are generating?? And how much they are paying youtubers and influencers

[rupeshkarn]

This Man Ganesh is a genius, he indirectly made us understand that he is promoting Masters Union.

Hat's off.
,

[WonderPlanetearth]

There was a time when our beloved host of think school used to say, " more about our sponsors at the end of the episode, "Now the whole content has become an ad.Way to go buddy...

[patraprateek]

Half baked promotional video. Didn't expect this from Think School, yet here we are.

Everyday teaches us a new thing. Today's new learning being Think School has sold themselves out.

[yashwarghane]

Being in influencer marketing, I completely understand the economics and reasoning behind the brand collaborations. But as a genuine subscribers disappointed to see commercialisation of your case studies.

Creators must keep their core content and brand integration separate to not over shadow their content positioning. This video is serious case of creator greed over passion.

[puneetbirmaan]

This wasn’t expected from you, Ganesh and Team.