More tensions in the trademark story (Trademark Law: Chapter 1-3)

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This video continues discussing tensions in the happy story of trademark law. Specifically, it introduces: (1) the problem of trademarks acting not as source indicators, but as products; and (2) the question whether trademarks may interfere with free expression. Both these subjects are covered in much greater detail in videos later in the course.

0:00 Introduction
0:12 What if the trademark is the good?
0:20 Status goods
1:07 Snobs vs. poseurs
1:48 Trademarks as merchandise
3:02 The importance and consequences of moral intuitions
4:00 Trademarks as cultural objects
4:20 An anecdote about my son
4:54 Trademarks, culture, and free expression

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