Revolutionize Your Sales Approach: The Power of Collaborative Selling

Collaborative Selling: A New Approach for B2B Sales in 2024
In this lively and insightful conversation, Hannah Ajikawo, CEO of Revenue Funnel, and Fred Copestake, founder of Brindis, discuss the importance of shifting towards a more collaborative approach in B2B sales. They explore key concepts such as building trust, transparency, and focusing on the customer's buying journey. They also dive into topics like the importance of creating spaces to allow for collaboration, the role of AI in enhancing the sales process, and the emergence of ethical selling. The discussion highlights several proactive strategies to foster better prospect interactions and achieving meaningful conversions.

Timestamps below
00:00 Introduction and Guest Introduction
02:37 Understanding the Concept of Collaborative Selling
03:29 Debating the Importance of Partnership in Sales
09:24 Exploring the Elements of Partnering Skills (PQ)
12:44 The Role of Trust and Transparency in Sales
15:03 The Impact of Non-Transparency in Pricing
21:59 Predictions for Sales Approaches in 2024
23:43 Defining Ethical Selling
24:18 The Importance of Empathy and Adaptability in Sales
25:20 Negotiation Tactics and Ethical Selling
26:24 The Role of Proposals in Sales
28:05 The Power of Digital Sales Rooms
29:06 The Shift to Asynchronous Communication
34:53 The Evolution of Sales Roles
35:40 The Role of AI in Sales
35:51 Understanding the Complexity of B2B Sales
43:06 The Importance of Asking Good Questions
44:40 The Future of Collaborative Selling