Hypothesis Driven Product Development | Featured Product Makers, Pavel Samsonov

Successful product roadmaps don't look like a series of features in priority order. They represent a research plan - each experiment gives teams the information to define the next. This experiment model lets us proactively seek a path toward our established target outcomes. Pavel will discuss his approach to setting product goals via a combination of business OKRs and customer Jobs to be Done, defining a working hypothesis for how to achieve those goals, and rapidly refining that hypothesis via UX methodologies during the course of product delivery.
#productmanagement #productroadmaps #productmakerscommunity #roadmap #productdevelopment #productroadmap

About Product Makers
Whether you're a new product manager or a well-seasoned product leader, it's critical to expand your network to stay up-to-date on the latest product management best practices. Join a growing community of product makers where you can learn, grow, shape, and advocate for Product Excellence.

[uxdesigner]

Thank you very much for this great interview!
Question about the experiments: At 16:00 it says that you test a business impact hypothesis with an experiment (expensive, slow), but later in the discovery circle for testing the "most important benefit" it looks more like using a storyboard in an interview etc. which makes sense. But now I'm wondering if I've got it right?

[mekalekaho]

If you setup a process where you can never prove yourself wrong, then you just "validating" as you go – THIS