How Google Ads Works - Google Ads Explained in 10 Minutes

How does Google Ads Work? When it comes to understanding Google Ads and learning how Google AdWords works, you need to see the process that Google goes through when choosing their advertisements. People are constantly searching for stores, products, services, and information in the Google search engine. The way Google monetizes their search engine is by showing advertisements, which can consist of Search Ads and Shopping Ads depending on the keywords that are typed in. If you are wondering: Are Google Ads Effective? The Answer is absolutely YES. The biggest struggle that companies, businesses, and advertisers will have is getting the highest possible Return on Ad Spend tied back to their Google Ads campaigns. Our goal by the end of this video is to help you understand Google AdWords, the Google Ads Auction, how Google Ads ad rank works, and how Google decides which advertisements will be displayed in the search results when someone types in a keyword.

In order to come up with a Google AdWords strategy, you need to understand how the platform works.

There are 3 parties when it comes to Google. There is the customer or the person making a search into the Google search engine. There is Google who is responsible for processing the search. And last but not least, there are advertisers who are targeting their advertisements to keywords that people are typing in. There are different ways to target your advertisements, but for the most part, you are targeting your ads to specific keywords when you are an advertiser.

Once someone makes a search, Google looks at all the advertisers who are eligible to enter a specific ad auction. Google determines which ads to display and the order to display them based on Ad Rank. Ad Rank takes into account each advertisers Quality Score and bid for a specific keyword. The advertisers with the highest Quality Score and the most competitive bid will achieve the first spot in the advertisements section of the search results.

For certain industries, you may have to bid upwards of $20.00 per click in order to have any chance to show in the search results. However, for the most part, advertisers will need to set bids anywhere from $0.50 - $3.00 depending on the specific keyword and industry.

You can bid lower on keywords if you can achieve a high quality score. You can gain a high Quality Score by creating a great ad experience for potential customers. You want your advertisements, keywords, and landing pages to match up very closely so people are the most likely to convert on your website.

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[mccoyyvette]

This is SO awesome! Thanks for sharing in such a simplified way! Checking out your entire channel now!

[TravelEdWords]

This channel should have millions likes and subs. Your info and value you deliver is priceless 😊 Wish and hope your ROI to be 1000x. All the best 😊

[shubhamvitkar]

You explained it in a very simple way Sir.
Easily understandable ! 👍🏼

[ashkanahmadi]

Your channel is amazing in terms of content, explanation and also visuals. Thank you I watch a lot of your videos and appreciate it that you take the time to create all these videos for free

[maxburton]

Very clear and helpful learned more in 10 minutes than hours on the net. Well done

[abinotes]

Really useful. Thanks for your sharing. I have a deeper understand of Google Ads than before.

[studiozanetti]

Great explanation, it answered all my newby questions on how adwords works thank you :)

[CamilleGG]

This was SO well done- thank you!! Can I create a Google ad campaign for my ebay store or for an individual ebay page with one of my specific items??

[HistoryandNostalgiaChannel]

Well said. Google Ads explained very well.

[jimmyshah]

Hi mate hope you are doing good
I just wanna know how we can show stars ⭐️ in our ads title or description.
Thanks for you help in advance and I’ve learned lots of stuff from your videos and still learning keep up the good work✌🏼✌🏼✌🏼✌🏼

[AkiraHartono]

Thank you, this help with my assignment.

[tarsharimehta]

Hello! Thank you so much for the video. However, I had one question. Lets say I am selling something unusual, that people dont know exists and will never search for directly. How will google ads help me in this scenario? How do I use Google ads to spread the word?

[Hamza-byol]

This channel should have millions likes and subs

[rogehnasser]

how many ads should be in a single ad ground and how many ad groups should be in one campaign for 1.5k$ budget for month

[ericdaniels]

can I rely on the needs of customers in my store for advertising on the Internet?

[arumugamkumaran]

Hi. During the learning period is it alright so add negative keywords?

[lionizemusic]

How do I get my music video as an ad on YouTube? Before the skip ad button?

[blossomsoftley]

channel is amazing in terms of content

[sonyreviewedit]

Do you do google ads for business or regular people?

[marcusheath]

can you also advise not expensive ways to attract customers?