David Ogilvy: Essentials

Everything you need to know about David Ogilvy in four minutes. (This updates the previous video we had on the Adweek YouTube page.)

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[helena]

The Greatest Of All Time, The Brilliant, The Legendary, The Iconic OG : David Ogilvy

[nickgirod]

that shell commercial...what an amazing ad truly

[DavidRothwellAdWords]

"That's what the advertising business is all about – big ideas"

[mdougf]

TELL THE TRUTH, but make the truth fascinating. Love it! I’m so happy and excited to base my copywriting career on telling the truth, but in a compelling way.

[Milans]

'The Story' appeal, something simple, yet so compelling.

[tiananman]

After searching for years, I just today tracked down a copy of Attention and Interest Factors in Advertising.

[Dmedelivers]

Thanks for putting this together. But he was too great to condense it down to 4 minutes.

[indeeditsjacque]

Tfw watching a youtube ad before watching a video on advertising

[Hank-rybz]

2:30 tell the truth, but make the truth fascinating

[Troybranding]

would ogilvy agree that today, no one would read a lengthy ad like that because of the digital / faster-paced times? i think that he would.

[CoreyChambersLA]

Actually, comedy advertising works great for fun products and inexpensive products.

[OrlandoStreets]

No tricks! says the man who uses an eyepatch to sell a shirt.

[butterflymoon]

Don't what? Don't butt??? Don't bite??? I'm English and I have no idea what he said.