Coporate Social Responsibility & Sustainability | International Business | From A Business Professor

In 2019, the U.S. Business Roundtable redefined the purpose of corporations away from maximizing shareholder value to “promoting an economy that serves all stakeholders which include customers, employees, suppliers, communities and shareholders”. This change signalized Corporate Social Responsibility and sustainability are no longer just progressive perspectives on how to run a business, but the central and powerful business tenets. So what exactly are the Corporate Social Responsibility and sustainability. Why more and more firms, including both big and small ones, start to practice Social Responsibility and sustainability? In this video, I will discuss these questions with you.

[jessicahalbert]

I appreciate the accountability this movement that the firms are now participating in. I do believe that when a company is good to its community, the employees benefit the most.

[tannerfowler]

Corporate Social Responsibility is a major factor in determining if a company will be successful. Without CSR, a company will have a negative impact on society and probably will not make it very far as a company. A company that works to improve its CSR is striving to improve itself as a company and benefit all of its stakeholders and society. This video has given me a better understanding of CSR and has given me good insight as to how a company should operate, and how it should treat its employees and other stakeholders.

[samanthasandoval]

Corporate Social Responsibility is a major factor these days. Social media is a big form of information carrier and can either make or break a company especially if it's a small business. The way you treat employees and customers can effect business tremendously. Recently, I had a small business in my hometown get broken into and they took all of their money to which people made it a point to go help the business out by spending their money at this establishment because of how great the owner treated its employees and customers.

[danthonymiller]

Corporate social responsibility is huge and I like that this video emphasizes that fact. Not only are you gaining awareness for your brand, but you also have the opportunity to do a real service to the community if you are doing in more than just for show.

[madelynwilliams]

About a year ago I worked as a Swim coach for a competitive swim team and although I enjoyed it I wish I had the opportunity for my employer to watch this video. I went from being screamed at everyday for how bad of a job I was doing to then quitting and then lifeguarding. Now my employer encourages us and will have weekly meetings over how we're doing as her employers. She'll listen to us and hear what things we may need to improve on so that our customers can have an enjoyable experience. This video helps me dive into my other past and current jobs and recognize how important CSR truly is.

[mads]

I'm really glad we had a video lecture that touched on this subject. Over the past decade or two, we've seen how corporations not being held responsible can truly impact the environment and social standing of an economy. It is critical that companies are aware of their carbon footprint and how much their company leaves a dent in the crisis of climate change.

[williamrobinson]

Many firms are moving into a focus around CSR. This video helped explain not only the perception that it leaves among consumers, but also employees. All these affect the bottom line profitability. This video explains why firms are moving towards this and the benefits of the transition.

[cameronrichmond]

In todays world this is an important video to remind us of the responsibiltys corporations hold.

[evamejia]

This video really highlights how important it is to realize what companies practice CSR and what it is essentially. As a consumer, you should be paying attention to what companies practice it and use that to influence your purchasing decisions. As a future businessperson, you should understand what it is and how to ensure you do your part in implementing the practice. From watching this video, I have a better understanding of the concept of CSR and it has changed my perspective on some companies already.

[stephanierocha]

This video helped me understand how a company's social responsibility and sustainability is very important for their overall success. It is important for their image, plus it increases employee satisfaction and customer loyalty.

[madisonhodges]

Consumers are becoming more and more aware of how businesses are affecting issues like global warming and unethical disposal of waste. It is so important to discuss how businesspeople can make changes to improve the sustainability of commonplace business practices.

[brianshine]

In a world where connectivity is greater than ever. Because of this connectedness, businesses are now more closely watched than before. When a business makes a mistake, it gets widely publicized on social media, further harming the enterprise. When businesses fulfill their social responsibility, the same thing is said. Because of this obligation, people are more aware of it than ever before and are more inclined to buy their goods.

[nickwilk]

This video provides a clear and insightful overview of Corporate Social Responsibility (CSR) and sustainability, highlighting their growing importance in today's business landscape. The breakdown of the benefits, including increased employee satisfaction, improved public image, and customer loyalty, adds depth to the discussion

[joshdeever]

I like how this video highlights the value of corporate responsibility. I believe it’s helpful for companies to know how to create revenue while maintaining a clean public image. The four major benefits show how you can keep that image clean by taking care of its employees and customers.

[Yogscastblake]

In a world like ours that is more connected than ever. This connectivity has put businesses under a closer microscope than ever. If a company has a fault it is spread all over social media which then hurts the company even more. The same thing is said when businesses practice this social responsibility. People see it more than ever and are more willing to purchase their product due to this responsibility.

[malekalhawi]

Businesses are learning now how important corporate values such as responsibility and sustainability matter in getting employees to actually enjoy the work and feel valuable to the world. it is great to see businesses actually valuing the importance of things like work-life balance however some places are still keeping traditional values and it will be interesting to see how it turns out with the new generation making a difference.

[candacecreech]

Corporate Social Responsibility and Sustainability is something I find interesting and important to our society. In a project I did about Chick Fil A, I had to research their CSR, and they are a company that goes above and beyond. From my research, Chick Fil A’s employees are satisfied, their public image is wonderful, their customers are quite loyal, and the employees see the good Chick Fil A is doing in its communities through feeding the homeless, giving jobs to those in need, and giving scholarships to help employees reach the goals they want to reach, to name a few. I found this video very informative and it helped me to better understand Chick Fil A’s CSR and to know what CSR and Sustainability should look like.

[theryanshow]

Corporate social responsibility is extremely important to me and it affects my purchasing decisions. This video puts into perspective for me as a business student how important CSR is becoming to the world around me and how it will affect my career and potential businesses. It is extremely important to teach our generation about this because we all will be deeply affected economically and socially by sustainability. Thank you for presenting such an important topic.

[karenlopez]

Corporate Social Responsibility is essential for the company’s overall success. In the video, you said, “How a company treats its community says a lot about how it treats its employees.” I believe that is true. If you have happy employees, they are willing to do their best and do an excellent job for the company's benefit. It will improve the company’s public image and increase customer loyalty. This video has given me a better understanding of CSR.

[rileyholly]

I think CSR is really important today. Having a good reputation goes a lot farther than just making good profits. It benefits the business in many different ways, as talked about in the video and can lead to overall success. This video gave a great overview of what CSR is and how it and sustainability can help a business.