Wasted Potential: The tragic downfall of FIFTY FIFTY

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Just months ago, FiftyFifty (피프티 피프티) looked like kpop's next top girl group. Yet within the span of the past few weeks, the group's reputation has spiralled downhill after they filed a lawsuit against their company, ATTRAKT (어트랙트). So what happened? Well today I will be talking about all the controversies surrounding Fifty FIfty's legal battle with their company! #fiftyfifty #kpop #피프티피프티 #안성일 #전홍준 #어트랙트

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Credits:
- Research by: Evangeline, Becs
- Editing by: Evangeline

[gravityissues]

The fact that _Cupid_ was written by a group of Swedes suddenly makes so much sense. It sounds more like Scandinavian pop than K-pop, and that may explain its global success, as it’s a song enjoyed by people who are decidedly not K-pop fans.

[staciii]

NOT TEMU 😭 I can't escape this company no matter what app I open

[ChromeColossus]

I love Fifty Fifty and have watched almost literally everything they've done. This whole situation is so sad to me.

[margaesperanza]

Their image in Korea has hit the gutter. I really doubt the girls could make a comeback since they’re viewed as untrustworthy and selfish. Even if they were manipulated by the producer, we know how these stories go. I hope the girls have peaceful lives after Kpop.

[lifetimeautumncircusticket]

From my view, the members seem to have been lied to by the producer, so they would break their contracts. I understand how the general public is against the girls as there is proof that they were treated better than usual, even though a nice living space should be the norm, i feel they are also victims. However, since K-pop is a business, i get why the industry would try to blacklist them, as trying to break your contract when it hadn't been breached makes them a liability for other companies
to work with. It's a shame because they are young, and I really feel like the producer took advantage of their trust. I did read the case was sent to a court that deals with making compromises between both parties, so hopefully, that goes well, and their reputation can be saved.

[OpossumOnTheMoon]

Just for future reference you may not want to partner with Temu in the future. They use slave labor and are essentially Shein 2.0. If you have a long standing contract for a few more promotions I recommend not renewing it just so you aren’t giving support to a terrible company.

[curiousbunny]

I was in love with Temu until I found out that they are working with companies using legit slave labor (not low wages but NO WAGES). There are many reports on this, even the US congress putting a report out on Temu and a few other companies affiliations with forced labor factories.

[Kenny_D]

Update: Keena apologized, withdrew her lawsuit, and returned to Attrakt while the other three members’ contracts were terminated.

[moonlighteevee]

Girl you did not just promote Temu 😭 they're just as unethical as Shein, have been stealing ppl's credit card info, and also don't send all their packages

[marissa]

Oh god not temu 🤢 girl you gotta do your research before accepting sponsors

[rainbowow]

This story is so unfortunate. It seems the girls were manipulated by the pd, but also they should just retract their lawsuit by now considering everything that has come out

[ellasglcw]

It’s really sad, this whole situation. They’re really talented so I hope everything works out for them

[chrism]

This tragedy for fifty fifty needs to be sorted, I hope it does, it sucks it has to be like this

[diggysdungeon]

I've felt kinda cursed for a while since a lot of my favourite groups (f(x), 9Muses, Stellar, Dalshabet, Mixx etc.) all seemed to have unfortunate things happen to them, but Fifty Fifty were the first group I've full on stanned in years. Things were looking so good with Cupid blowing up, and then my curse came home to roost. It's got to the point that I joke with my friends that they shouldn't get into the groups I like.

[NoeliaGenov]

Girl you need to drop temu as a sponsor. They are the same as shein.

[LeanlovesLain]

They really live up to their lyrics of "🎶AND I'M SO LONELY 🎶"

[kuromini]

Fifty Fifty got lucky with cupid, the song was good and that’s why it got so popular, it didn’t really have anything to do with the members themselves. This might sound harsh but even with the immense success of cupid, the Fifty Fifty members remained quite unknown even to kpop fans, they weren’t able to make a long lasting impression as a group. The song could literally be sang by anyone and still be popular, it wasn’t the members themselves or their charms that led to the success. So I do think they got greedy and thought they could succeed without the company even tho this might be a one hit wonder most likely. They undervalued the work behind the whole branding that the company did, they honestly could replace the members with anyone and it wouldn’t make a difference to most casual fans which seems to be the big majority of Fifty Fifty listeners.

[naobwv]

The thing is no one really cares about the girls themselves, we don’t even know their names… People liked the song Cupid and that’s pretty much it. It seems that they haven’t really been selling physical albums, and they don’t have an actual fanbase to speak of. Even if it wasn’t for the lawsuit, or if there was no drama, they still were at risk of being a one hit wonder. With every info we have, the CEO definitely seems to be the victim in this case. I hope the members can get out of this sort of unscathed because it’s obvious they were manipulated, but it’s over and done with for their career no matter what. The only possibility would be for the CEO and the members to talk things out and agree to continue on as a team without that evil producer, but that seems pretty unlikely now. It’s all very unfortunate.

[xThePinkApple]

I was really confused about why people were suddenly turning their backs on the members, so thank you for covering the case so in-depth! But considering everything, especially the members' ages and how manipulative Ahn seems, I lean more towards him very much influencing them to file the injunction and what to give as reasons than them just being "ungrateful backstabbers". I hope things end up okay for them :(

[brunetteartist]

Considering the fact the given has done this multiple times, i won't be suprised if the members got influenced to make a decision they shouldn't have made
I don't think they are 100% innocent, but i also don't understand calling them backstabbers and raking them over the coals for their actions.
They're a rookie girl group whose song suddenly went super viral and a hit. During this time, they are slowly being forced to cut off contact with their own ceo by the producer of their very viral hit. How is one supposed to know what would be the best path to choose? Go with the hit song producer or your reliable ceo?? Ofc legal issues etc will arise but its so obvious their miscommunication issues where being increased bcs another company was essentially trying to poach them.
I genuinely hope these girls aren't backlisted bcs they are still really young and only at the start of the career.