Why Google Struggles With Hardware

Google’s hardware strategy has been somewhat of a puzzle. Why does a company that earns nearly all of its revenue from online advertising need the hassle of building and marketing hardware?

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online

#CNBC

Why Google Struggles With Hardware

[ashishvivek]

Google bought Motorola along with all its patents. They sold only the mobile phone unit to Lenovo, retaining all the patents. To say that they sold what they bought for $9.5 billion less is just wrong.

[maggiejetson]

As a firmware engineer let me tell you why Google sucks in hardware: the way they hire people. They hire people using the same generalist software interview by testing "scaling an algorithm to the order" method instead of how you build and integrate stuff with specialist domain knowledge. Apple does the opposite and only hire specialists focus on one area, the only area, from the vendor or competitor that are good at it, and keep them there only for that kind of work. Google will never have good hardware if they keep hiring generalists trying to do specialists jobs, they will only get people who spend all their time preparing for the Google style interview, and then sit in their generalists cubicle doing generalists work and then get stuck on specialists work.

[tarnished]

Google is so proud of what its doing that it puts this video on my recommendation

[Waevplay]

After 13 minutes
Me: so why is google struggling with hardware?

[joekkl]

Answer: "Too many cooks in the kitchen."

[NiX_aKi]

Google is like a doctor trying to be an engineer.

[theobserver]

Google in a nutshell: "An advertisement company"

[mikehurt]

Me and my wife love our Chrome cast we use it literally everyday honestly one of the best purchases I made lol

[streamyoutub]

Google started pretty neat with their collaborative Nexus series. I wish they could've continued with them!

[adrianmh]

6:02 everyone knows they aquired Motorola to protect Android since Motorola was sitting on a lot of very relevant patents. They sold Motorola to Lenovo but kept the patents. This guy is obviously a real expert.

[phantompage]

They release phones that should've been released the year before.

[routadu]

So we pay google just to help them advertise even more

[utkb]

The title should be
*Google's hardware and pricing problem*


Edit- Thanks for 1K Likes Guys

[lrg]

"If you're using a Google product, you're helping Google sell you better ads."

[Waffle.Ranger]

LOL glassholes. Never heard anyone ever say that.

[TheRishabhkumar]

I live in a country of a billion+ people and I've never seen anyone use a Pixel phone ever, while iPhones are everywhere despite being priced higher than most places in the world.

[rogersim]

When I see title: why google struggles with hardware?

Boy, google is a software company!

[OdysseyTag]

8:11
"The project was such a flop that the adopters of the product were referred to as glassholes"

Google: *_chuckles behind the curtains_*

[ge]

Because they release a 2017 phone with 2020 pricing

[funny-video-YouTube-channel]

Google uses other businesses to manufacture their hardware.
Hardware is like a taxi for them. They want to be the taxi company, instead of making the hardware.