The Next Best Action Marketing

Recommendations became an integral part of any business. The more content and products we have, the harder it gets for our customers to choose.

In this video, Alex Konduforov, Data Science Competence Leader at AltexSoft, will talk about The Next Best Action (NBA)

0:00 Intro
0:46 What is The Next Best Action (NBA)?
2:06 The OODA Loop
4:02 Major types of NBA systems
7:30 Does any business need machine learning for marketing?

#bestactionmarketing #ai #datascience #recommendersystems

[zenmaster]

There was a asian store in a supermarket that had so many meals and signs for meals that you couldn't see through to the kitchen. Most people went to the stores next door (even though food wasn't better). Sometimes less is more.

[akshaybhardwaj]

Hi. Super cool video. Can you provide some example of Auto Recommendars?