How To Turn 500 Dollars Into 100 Billion / The History of Nike

Starting a shoe business may not be that big of a deal, but achieving the status that Nike has achieved till today, for which we can safely say that the Nike swoosh looms large over the footwear industry, is surely an amalgamation of struggle, hard work, intelligence, marketing, and perseverance!

The timeline for the creation of transforming Nike into what it is today follows the life of an ordinary man who despite his tough conditions, revolutionized American entrepreneurship and set up a $100 billion sportswear giant.

But how did Nike come into being, and what is the secret of it becoming an uncontested giant in the field? Is it the high-profile endorsements or its sleek designs, or is it the PR campaigns that made it successful enough to etch its way into pop-culture history?

There have been many brands that became successful as a brand themselves following the success of their products one after the other, but for Nike, the story's limelight is its creator and Co-founder, Knight Phil. It is hard to talk about Nike and not talk about him!

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