e-Learning Introduction: Marketing Fundamentals

At StratX, our goal is to create flexible, yet structured development solutions to help marketers gain the skills to address the challenges placed before them. We use the: learn, practice, apply approach to create our learning solutions. This approach ensures that learning is pulled through multiple touch points with the result of having it stick. Our latest solution is an eLearning module called Marketing Fundamentals Overview. It accelerates learning with the use of marketing planning framework. People learn best when they have an opportunity to test their learning. We know it can be difficult to schedule time for learning. This foundation module was created to address the need to have learning take place when the learner wants. It is divided into 5 pieces which reflect each component of the framework. Learners have flexibility with regards to access through a laptop or tablet. They may choose the amount of time they wish to devote to learning. In addition, they complete assessments to check their understanding. This helps the learner think in terms of their own challenges, not just examples within the module.

This short video provides highlights of the module and shares details of the inspiration behind it. Please let us know if you'd like more information about it.