AMP Emails - The Next Frontier

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▶ What are the coolest AMP email use cases?

Mark walked us through different use cases of AMP emails and shared some cool examples of interactive AMP emails. One such example is Google Docs. With AMP emails, we can now reply to comments without going to the doc. AMP media technology has enabled an interactive smile experience, reducing redirects and friction.

He also pointed out how AMP emails are helping users and creating a better user experience. The hassle of so many redirects just to fill out a form or register for an event often leads to reduced conversions. But, interactive AMP emails resolve that pain point by bringing a web-like experience inside the user's inbox.

▶ What are some useful AMP email use cases for different industries?

AMP emails work in every industry, whether Fintech, SaaS, Edtech, Real estate or E-commerce. But to leverage these emails, you need to define the goal you're trying to reach by sending interactive AMP emails to your audience. Ask yourself,
- What does my target audience want?
- What do I want as a business?
Then, it's all about marrying these two and creating an email that caters to both parties.

AMP email use cases for different industries:

1. Fintech
- Insurance premium calculator
- Real-time stock updates

2. SaaS
- Demo bookings with a calendar widget
- Webinar registration with 'Add to calendar widget.'
- Post-demo feedback surveys.

3. Edtech
- Demo class registrations
- Collect students' preferences with AMP forms.

4. E-commerce
- Showcase product with image carousel
- Send real-time updates of their product order.
- Add a cart within the email for abandoned cart users

▶ AMP vs. interactive HTML emails: What's the difference?

Coding interactive emails using HTML is hard and involves a lot of work. It's difficult to make them accessible and embed different interactive elements such as dropdowns, form inputs, etc.

But AMP technology is built to create an interactive email, so it's comparatively easier. It's equipped with numerous components such as amp-carousels, amp-forms, amp-layout, etc., which helps you easily create interactive emails.

▶️ Key Moments
00:00 - Introduction
01:39 - Mark's previous work history
6:18 - Salesforce view on AMP emails
7:47 - Mark's role in Salesforce
12:05 - FAQs on AMP emails
15:53 - Coolest thing you can do with AMP
24:37 - Use cases of AMP emails for different industries
29:47 - AMP vs. HTML interactive emails
34:20 - Is AMP supported by all ESPs at the moment?
38:40 - Busting AMP email myths
41:36 - Future of AMP emails
46:09 - How to get started with AMP emails

𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 💌 ⚡🚀
Mailmodo enables higher email marketing conversions with its interactive AMP email functionality.

With AMP emails, Mailmodo brings a landing page within the email, meaning subscribers can take action without leaving their email. It reduces friction which ultimately leads to more conversions.

🚀 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐰𝐢𝐭𝐡 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐬𝐮𝐜𝐡 𝐯𝐢𝐝𝐞𝐨𝐬!

#emailmarketing #ampemails #interactivemails #interactivity