2020 Digital Marketing Trends: 12 Ways To Build Successful Digital Marketing Presence

Before we get into the 12 must-haves, let’s briefly shed some light on Google’s algorithm updates and how they align with the recent digital trends. By putting this puzzle together, you’ll have perspicuity on how we developed this 12-step winning digital marketing formula.

1. Evolution of Search
2. What are the business problems that we are solving?

12 Steps to create a Robust Digital Strategy in 2020:
With the focus on solving the problems of businesses and the digital marketing goal of saturating a business’s position on search, here are 12 steps to create a robust digital strategy for 2020:

1. Understand the intent of customers
2. Align digital assets with your content strategy
3. Optimize for entity and voice search
4. Get your website content voice search ready
5. Use FAQs to create voice search actions
6. Ensure that business details and listings are accurate across all channels
7. Optimize for the right answer and traffic
8. Know your Universal Search Results and your SERP saturation
9. Aim for a top-notch user experience
10. Optimize your website to enhance the experience of visiting customers
11. You can monetize your right answers
12. Align your digital marketing strategy and business objectives

Once you’ve put all this together, it’s time to turn Knowledge into Wisdom and this is pretty much the most critical aspect for your business in the long run. Use key insights about your business’ engagement on SERPs and identify what’s working and what’s not sitting well with your customers. This is practically the path that helps a business understand its customers perfectly and strive towards customer satisfaction.

Over the last 2 decades, Milestone has been walking businesses through the customer journey for them to fulfill their objectives. By molding the perfect digital strategy – by keeping a track of trends, customer behavior over the years, and Google’s updates, we’ve drawn the road map for businesses to reach their customers, create an action, push conversions and engage with their customers to achieve the status of brand loyalty.

I hope you watch and learn something new from this 2020 digital marketing trends video. If you have any questions regarding this video and the tools that I have used then feel free to comment below.

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