SWOT Analysis Explained Correctly

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Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and develops strategies to improve them, while also focusing on the external opportunities and threats facing the firm. The model then helps firms develop strategies to take advantage of the opportunities and prepare for the threats.
Filmed in Prague, The Czech Republic
Copyright Mark Wolters 2019

Topic 2: Strategic Marketing

#marketing #swot #swotanalysis

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Dear Professor Wolters, thank you so much for this video! You make complicated things simple. I really like your attitude! Take a good care!

rarekindbeauty
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I've done so many SWOT analyses at multiple companies over the years and two things always happen.
*_Strengths_* - The obvious strengths are easily identified but then people start listing opinions. "We provide the best customer service in our space." "Our employees work harder than our competitors." "We are the most trusted in the industry." I could go on, Mark but it's unbelievable how subjective truly intelligent people get when listing strengths.
*_Weaknesses_* - Similarly, not only is it difficult to discuss weaknesses (as you pointed out), companies often cannot see them. Sometimes it's innocent. There's a daily culture of "we're great, we're great, we're the best, focus on competitive advantages, promote our strengths, stay positive!" Then when it comes to a SWOT analysis, everyone kind of scratches their heads on the weaknesses. Ha.
I was headhunted to a company where everyone seemed brainwashed into thinking nothing they did was wrong and everything they did was golden. I'm shaking my head just thinking about those days.
Great video as usual! 👍

tosht
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Best description of the SWOT analysis! 👏🏼

daniel
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I have to bookmark this video. Now i completely understand.

mssimmons
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Thank you. Great explanation! Love and light from UK

Regilovely
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Watching you from Love you for the explanation

wajdiarnaout
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I remember the acronym well from my days of working with a business coach. He had me complete a 1PSP (one page strategic plan) and these were at the top of the form. The one page was an 11x17 sheet to get it all to fit. It's been a while since I've updated it and I'll look to do so for the coming quarter. Thanks for the refresher!

timmmahhhh
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watching from Philippines, you explained it very well, thank youu

rochellequinto
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Watching you from Lagos, Nigeria . Thanks for this informative class

inemupung
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I love to see you in Prague :) I hope you are doing well.

AskFilipShow
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This analysis is very common in Danish technical highschools. I've used it countless of times during my projects. But good video explaining the theory :)

jojohan
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Thank you sir this helped me with my college assignment

Luciferslittlespace
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Hi dr
And what about if isn't my company and I should did a swot analysis, how can I get internal analysis?

moustaphakayyar
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From Philippines, thank you for this..really helps in swot analysis in marketing..do you have videos for industry analysis? thanks.

jonathandevera
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Would like to show this clip to my class, but concerned about copyright infringement. How do I contact the Professor?

gmcm
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Hi professor, could you next video mention that how to combined VRIO to SWTO

sylviaHuang-dk
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S = Strengths. At 2:00, after funny Fortnite comment, Professor Wolters says, "So when you have your strengths, you want to put down, 'How do I make that strength stronger?'" It's "forced association" with, and promise to "extinction-proof, " Wikipedia and WikiLeaks (monetarily (percentage of profit) and with hyperlinking) is top-Wiki's greatest S (strength).

nyanpraterjr
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0:57 that man in the background though!!! lol

lifeofvishnu.
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I need swot right now. Sales are down.

jeffreywong
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POV:nandito ka para sa empowerment technology

zubzero