How to Boost Your Non-Branded Keyword Rankings for SEO

💡Focusing on non-branded keywords is beneficial as a new form of customer acquisition and a path to continued growth.

ElectrIQ Marketing helped an online wine e-tailer with their keyword strategy starting with competitive research. Here’s what they looked at:

► What keywords competitors were ranking for
► What keywords the wine e-tailer could be ranking for but aren’t yet
► If the wine e-tailer was ranking for the keywords already, what was the gap between their rankings and their competitors

Watch how ElectrIQ used these metrics to increase the wine e-tailer’s non-branded search traffic by +600%.

Wanna skip around? Here you go:
00:00 Intro
00:19 Challenge: non-branded organic growth
00:58 Organic research
01:16 Traffic analytics
01:43 Backlinks
02:05 Keyword gap
02:47 Organic traffic hub
04:08 Domain overview
04:46 Keyword magic
05:30 Execute the strategy
06:28 Technical SEO
07:07 Proving ROI
08:04 Results

#ranklikeaboss #seostrategy #keywordrankings

KEEP IN TOUCH!