Roofing Business Economics : How much to charge per square? School for Roofers

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Roofing Economics: Why Roofers Sell Millions but go Bankrupt? Roofing School
Comment below your formula how much to charge and if you know your break even point!

Roofing Insights Podcast available:

From Insights:
00:00 Intro
00:56 Factors that build your price
01:19 Cost of labor
02:00 Cost of materials
02:24 Desirable profit margin
03:31 Overhead
03:45 Closing rate
04:55 Break-even point
06:45 5 things that affect break-even point...
06:49 Overhead
07:29 Closing rate
07:42 Your price
07:54 Demand
08:56 Average ticket
09:15 Different business models you can employ while accounting for these factors
09:23 High price/low volume
11:23 Mid price/ mid volume
13:05 Low price/ high volume
14:37 Head-to-head comparison between 3 models
18:25 Check out the Roofing Business School!

Roofing contractors from the list are backed by a $20,000 guarantee

Helping Roofers Become Successful Business Owners. Want have a better understanding and learn how to operate a business? If you answered yes to the following question you're in the right place, this is the top roofing channel on YouTube where you can apply everything from product reviews to commonly made mistakes others have made so you don't make them.

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23 year old here starting my roofing business. Been in the Insurance Storm Inspection industry for about 2 years, so I'm ready to be my own boss. Oregon has plenty of work to be done and I'm looking forward to it. The knowledge/presentation of this video is better than any college course if ever taken. Sincerely, Thank you, Dmitry.

I send you kind regards to you and your family.

randyuriarte
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I'm in Long Island, New York. First year in business I've got a 41% closing rate charging about $400-425/square with very little overhead.
Learned the hard way that advertising in December and January the same way I did in spring/summer DOES NOT pay.
The biggest companies in my area are charging about $650/square.
I will probably have to raise my price for 2022 as the supply houses continue to warn of material increases.
Thanks Dmitry, I consider your content the gospel!

readyroof
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I’m a 26 year old buisness owner in roofing in Texas. I got a lot of questions, but your content helps a lot, one day I hope to chat with you.

brandonbolsius
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I always watch Roofing Insights just to stay on top of my game. Thank you Dimitri!

garenarmstrong
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Here in California, we have priced some roofs at $700/ sq!
I’m talking a shingle roof too.

Hdzalexander
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hey brother been following you for few months now. just wana say how thankful we are to have enlightening us noobes.
I been working in production for few months. I'm trying to get on my own and I could really use someone like you to guide me with the start up. so far it's just me working for someone alse. hehe thanks again Dimitri keep up the awsome work.

ProTrendsroofs
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You forgot some key factors. By increasing work you are also increasing your payroll, insurance from doing more work, liability… etc

roberth
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From Insights:
00:56 Factors that build your price
01:19 Cost of labor
02:00 Cost of materials
02:24 Desirable profit margin
03:31 Overhead
03:45 Closing rate
04:55 Break-even point
06:45 5 things that affect break-even point...
06:49 Overhead
07:29 Closing rate
07:42 Your price
07:54 Demand
08:56 Average ticket
09:15 Different business models you can employ while accounting for these factors
09:23 High price/low volume
11:23 Mid price/ mid volume
13:05 Low price/ high volume
14:37 Head-to-head comparison between 3 models
18:25 Check out the Roofing Business School!

RoofingInsights.
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Wow! This speaks to me. I've been re-evaluating my business model for the past few months, looking for the master metric. It's become clear the break even point is the master metric.

victorhuipio
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Great video. . Thank you for kicking out so much content for us !

benbell
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Excellent video with great content. You really break it all down, so it is easy to understand. By knowing your numbers, you always know where you stand. A must view video clip.

greggmireau
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Dimitry, you left out an important factor: *A good salesman can close deals that are higher price per square, with a high close rate* even if the company is a small, newer company. A good salesman can build trust and confidence with a customer, which will justify in the customer's mind that you get what you pay for, which is true. I close deals where I'm definitely not the cheapest, very frequently. A good salesman is priceless.

Company owners: if you screw your salesman out of money he earned, good salesman will leave, you will get a bad reputation, and you will have to work harder, spend more money, and deal with more headaches, instead of just paying people what you agreed on. Scum bag people attract scum bag people.

Jake-Truth-Snake
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Here in NY I do 350sq for friends and family 400 for everyone else that doesn't include a dumpster and more than one layer is extra and plywood is extra

ivtec
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Love your video! I want to start roofing business in Florida. Thank you for your advices. I think I will need to speak with you.

marccote
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Man you have some great content! I learn something new every time. I thank you

orlandogarcia
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Always enjoy listening to your content.

andersonroofing
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Great content. Thanks for this. Extremely helpful

codyrhea
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Thank you so much for the video that help me a lot You’re talking really good Clear good teacher Thank you

ringosroofing
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I own a small roofing company in Alberta, Canada and these prices are absolutely insane! We almost never use the "square" measurement, we always use the "bundle" measurement. (1 bundle is 1/3 of a square).

4/12 re-roof, easy as it gets - highest prices around here maybe $120/bundle ($360/sq)... even $500/sq is absolutely ridiculous. I'm also talking CAD!! So it's even more ridiculous lol.

Stuglamp
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Very good information. Can you help me to analyze my roofing business please

josepowerconstruction