Ducati Hypermotard 698 Mono | Live. Play. Ride.

Essential and lightweight like a Supermotard. Sophisticated and performance-driven like every true Ducati. The brand-new Hypermotard 698 Mono. This two-wheel playground provides every level of rider with pure exhileration at the fingertips, thanks to the Superquadro Mono engine, offering a maximum power of almost 85 hp and reaching a maximum rpm of 10,250 with racing exhaust.

#Hypermotard698Mono #Hypermotard698MonoRVE #LivePlayRide #DucatiWorldPremiere #DWP2024

[Ha]

The bike looks nice, the commercial is horrendous.

[AnsisCers]

Remove the nonsense, keep the awesome track shots and raw sound. This is not a mobile phone to advertise like one !

[Sebastiancounts]

Never thought a commercial would make me less excited for a bike 🤔

[jamesbanksco]

Ducati is trying to attract young people back into motorcycles which is a good thing. We need more riders.

[streetwiseburger]

I was excited when I saw the news of the new motard, but then I watched this video and decided I would rather not want to be associated with who Ducati is trying to target with the unveiling of this bike. Ducati, Fire your Ad Agency!

[StayUpdated]

The team who made this commercial needs to be fired. AI voices? Who is your target audience here?

[Motoboo_Marine]

Who knew Ducati would be the ones to make a new factory supermoto? Bravo

[PabloProductions]

The 10 second announcement on Instagram was a million times better than this ad.

[rxerox]

Bike is good, the commercial film is a joke, those young people got no connection with supermoto

[CarlosRodriguez-cy]

Chefs kiss for Ducati. I haven't rode in over 5yrs but its looks like im getting back into it and couldn't be happier.

[travtrex]

Who the hell greenlit this commercial???

[andreaponzini]

Seen it at EICMA last week, and it's gorgeous! It's true that it's expensive, that the unpainted stickers..., but it's a concentration of power and technology, which revolves around an engine to be tested but which from the numbers already seems fantastic. A mono inspires fun and makes you dare to ride. The video is spot on!

[pjonsng]

I don't really mind the bike, its cool. but what are they trying to say with this ad? reach younger rider? i don't think they have the money for a Ducati yet. unless they are from wealthy families

[Crstin]

I haven’t been this excited about a bike since I got my Aprilia sxv550. I liked it because it was unusual at the time. This is giving me the same vibes!

[FancyAnimal]

Nothing says emotion like A.I. text to speech.

[johnkirkby]

It' has 85 hp and revs past 11, 000.
It shares engine internals with the twice as large Pagnigale Vtwin. The piston is twice as large as the stroke. I was hoping it would be bare roadrace style like Duxati singles in the 1960's but this urban warrior look is awesome.

[lenneavy]

Fantastic! In 2-3 years I'm planning to change my bike and supermotos look like a ton of fun in the city. Ducati released 698 just in time for mk II when I'll need it.

[WaitWhatsMyName]

Riding means not having to listen to people talk, just show the bike and shut up

[steveman]

That engine has some impressive stats. I really liked the character of my first bike, the OG MT-03, a 660cc single. But that only churned out 48HP.

This commercial however...

[dadez]

Wow, this video is a continuous series of wheelies. If Ducati wanted to make clear that this bike still does POWER WHEELIES even with one less cylinder, they achieved their purpose perfectly!!! :)