Single use plastics and discovering the true value of things | Emmanuel Auberger | TEDxHECParis

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Recycling gets a lot of hype, but does it really work? Packaging expert Emmanuel Auberger explores why Recycling hasn't lead to less pollution and how Reduce and Reuse may be the best way to combat waste. Emmanuel Auberger, formerly the CEO of Verallia, wants to revolutionize consumer shopping habits and bring back returnable packaging. Having studied at HEC Paris between 1991 and 1994, Emmanuel has had a successful career of over twenty years with the likes of Renault and Saint-Gobain. He is an expert on packaging and has extensively studied the dangers of plastic contamination in food. An avid traveler, ten years into his career, Emmanuel took a year-long sabbatical to backpack around the world for nine months with his wife.

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Everyone needs to hear this. Single use plastic is awful.

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