OGSM Framework: Objectives, Goals, Strategies and Measures

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The OGSM Strategy Framework is a method that helps to guide organizations from the planning to the implementation phase of the business strategy development process. OGSM is an acronym that stands for Objective, Goals, Strategies, and Measures.

An organization can use this method to connect its broader strategies, such as its mission and vision statements or its values, to concrete and actionable steps that can be taken to integrate the strategy into the daily behaviors of its employees.

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