How @TechBurner Smartwatch Strategy Failed – A Full Breakdown! Anarc SCAM?

Ever wondered why a tech influencer’s product launch can go wrong? In today’s video, we explore Tech Burner's smartwatch launch and how their over-positioning strategy turned into a major mistake.

🎯 What You’ll Learn in This Video:

How a positioning strategy can backfire.
Why creating unrealistic expectations can lead to disappointment.
The strengths and weaknesses of Tech Burner’s marketing efforts.
Business lessons on aligning expectations with reality.

💡 Video Highlights:
An in-depth look at the smartwatch market: pricing trends, audience psychology, and competition dynamics.
The impact of over-promising vs. under-delivering.
Suggestions on how Shlok could have approached the launch differently.
Key takeaways for anyone planning a product launch.

👉 Actionable Insights:
This video is for entrepreneurs, content creators, and marketing enthusiasts. Whether you’re launching your own product or shaping a brand image, these insights are crucial.

🎥 After watching, share your thoughts in the comments! What would you have done differently if you were in Tech Burner’s place?

Or Contact 9540065704 (On working hours, else WhatsApp)

👉🏻Download Our App

Understand your personality and how it affects your career and relationships. Take our free

TIMESTAMP-
0:00 - Intro
1:20 - Positioning Mistake
6:30 - What If I Launch ANArc?
13:00 - Build in Public

Key takeaways from Tech Burner’s smartwatch launch.
Lessons for creators and businesses on marketing, positioning, and audience engagement.

👉🏻Download Our App

👉🏻 Join this channel to get access to perks:

👉🏻Follow Other Channels

👉🏻Follow Sahil Khanna

👉🏻Our Top Rated Playlist-

✔️Digital Marketing For Businesses

✔️Founders Unfiltered

✔️Founder’s Playbook

✔️How Big Companies Make Money?

[rishabhdhawad]

Till now they are not accepting the fault and selling the emotional dream rather than working on the actual issue.

[sachinsolanki]

Watch Price Should be Under 3K 2:35 With Good After Sales Service .

[Rahul-tkil]

Its not a stainless steel watch. Its aluminium. It was in the website also initially

[Sayan-ci]

The Problem with tech burner is He is too self obsessed and Venturing into different section without winning in a simple field. Like Overlays He talks about his brand and compare it with Yezzy shoes and you can check his statements in Ishan Sharma youtuber video. Then Here he compare his anarc with Apple watch and again did not ready to accept his faults you can watch his statements in Trakin tech roundtable videos. Again in a old Ranveer Allhabadia video he talks to build a $100B company in 20 years and confident about that. He is too over confident and things that he can win in every field and he can just disrupt every sector. Also he always says that he build worlds best skin brand But Who cares bro?? [ People wo bought their phone for about Rs.30K does not want to use skin they are protective about their phone they use cover only.] I agree he makes funny tech videos and content is really good but it does not mean you can win every game!

[ekanshsharma]

Agar shlok iss video se bhi nhi samjha to uska fir kuch nhi ho skta😂

[rahulpardeshi]

Also what i feel is that in campaign he could have asked his fellow tech creators to give honest feedback before launch and then iterate the product that would have helped him as throughout his contacts he could've reached his fellow tech creators

[Prasahx]

The basic things in the watch are either not existing or do not work. The biggest problem of watch. These basic things/features are in 1500 watch. Completely agree with you 20:55 . He never made any prototype or beta version of software for the 3rd parties to have a look. Very immature and greedy move!! Shlok focussed on short term gains. Anarc is a great case study for IIMs.

[Indronix]

Sabse badi baat!! ye channel sabke liye nahi hain!! Jisko nahi pata sahil khanna kaun hain to chup baith ke video dekho and samjho !!! 😊😊

[harshitgera]

Sahil bhai thanks for explaining the positioning concept so well with example. It was a great learning for me. Really enjoy watching your videos because it gives satisfaction that time i spent was useful.

[Tushar_KN]

Apne bilkul sahi kaha, Shloka Srivastava ye maan hi nahi rahe hai unse koi galati hui hai, balki woh dusro ke piche pade hai ke tune kaise ye ghadi buri hai bola. Ye jo bhi sab pointers apne bataye, shayed inme se bohot sare Linus Sebastian follow karte hai. Unke screwdriver kit, merch, tools sab ache se sell hote hai aur woh on your face marketing nahi karte. Ek Framework naam ki new company mai bhi paise lagaye hai aur usko bohot brutally evaluate karte hai.

[itskunalanand]

Sab ye nahi samajh rahe, all the youtubers and tech influencers cater to youngsters like age of 18 and below. No one earning will buy anything before verifying. You are totally right when describing all the points. No hate to anyone but products work when it is right and feasible for everyone who are earning. If only 10000 people buys the product you will be rich by margin. Let's take the product value of Rs 1000 and marketing, shipping and team worth Rs 1000 per product. Then it's 5k profit on each watch.

[tanmaysingh]

According to me things could go wrong at any point of time after launch but crisis handle nhi kar payi anarc ki team jaise karni chahiye thi ya shayad itna negative expect nhi kiya tha which cause them to panic and played wrong move...
Mere hisab se abhi bhi customer satisfaction pe focus jyada kare aur negative PR pe kam to better perform kar sakta h product...
Mere jaise bhot se log wait kar rhe h if things go right we'll definitely become a user of anarc in future...❤

[DESILISHES]

Maza ara hai bhai❤
Aur daily news toh bohot zyada important ho gaya hai❤

[bawagrafix]

I have come to your channel say something after 2 years, a lot of improvement is visible in your content

[digitaltester]

Fantastic breakdown, crazy insights, gold content💛

[shantamsrivastava]

Made some notes out of this want me to share the Notion Page here without any strings attached?

[Doomsday-yi]

It was not constructive criticism... Its targeting of a brand! He started something new... And all over youtube negatively targetting his brand. That round table conference was a biggest shit of the month.

[ayushbisht]

Jo aapne bola wo kiya bi hai kuch saal phle ... degital marketing mai, , mai aapko 1000 subs say phle say follow kr rha hun aapne jitne ideas try kiye hain utne kisi youtuber ne nii kiye .... meri aapsay baat bi hui thi jub mne 2021 mai apni agency suru ki, thank you for everything ...

[VicksVepora]

Thanks vii, great video ❤ aise aur videos banaya karo please

[DhruveelDave]

Either, they should've included many basic missing features and some more functionalities or keep the price at 4, 000 max.

And definitely, sending legal notices to a college kid didn't work out well.