Linear Programming (LP) Problem Media Coverage Part 1

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This video looks at how to allocate your media spending to get maximum exposure. This video shows how to use Excel's Solver to find the maximum exposure.
This question came from:
Managerial Decision Modeling – Modeling with Spreadsheets 3e, Pearson Custom Library, 2016.

  1. MacadamVideos
  2. Linear Programming
  3. Excel's Solver
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