WEBINAR MarFinance How to Use Customer Value in Growth Planning

In this insightful webinar, Pedro de Arteaga from Winclap sits down with leading Customer Lifetime Value (CLV) experts, Peter Fader and Dan McCarthy, to explore the critical role CLV plays in driving profitable growth. Discover how CLV bridges the gap between marketing and finance, influencing key business decisions in acquisition, retention, and corporate valuation.

Key Highlights:

- Understanding CLV’s impact on business strategy.
- How CLV aids in customer-centric growth.
- Real-world applications of CLV in marketing and finance.
- The shift from “growth at any cost” to sustainable, long-term value creation.