Export market orientation and role of managers in the organization' Gabor Nagy INSEEC

Collection In’Search – Episode 26

"The impact of antecedents to an export market orientation and the role of managers in fostering internationalization behavior in the organization" by Gabor Nagy, Professor of Marketing at INSEEC Business School (Paris)

Nagy G., Megehee C., Woodside A., Laukkanen T., Hirvonen S., Reijonen H.
“Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances”
Industrial Marketing Management, 2017, FNEGE rank 2, CNRS rank 2.

Woodside A., Nagy G., Megehee C.
“Four-Corner Outcomes in Strategic Management: Successful and Unsuccessful Paddling Down versus Upstream”
In “Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes”, Ed. Arch WOODSIDE, Emerald Publishing Limited ( (Advances in Business Marketing and Purchasing Volume 25) 2018