Rocket Sales: Segmentation in Complex Sales - Dan Toma (Part 3)

The Rocket Sales program brings four world class trainers and mentors to Tallinn, Estonia already this 2016 fall for intense training weekends followed by one-on-one mentoring.

Dan Toma has more than 10 years of work experience as startup entrepreneur and corporate innovation manager. Dan Toma has a clear understanding of the challenges involved in building sustainable businesses from the ground up. He has worked at Deutsche Telekom and, among others, also designed and ran a startup accelerator in Vietnam as part of a Finnish Ministry of Foreign Affairs official development aid program.

The Sales Block focuses on among things on segmentation, value proposition design, sales funnel design, CRM implementation and behavioural economics. We recognize that the peculiarities of a complex environment such as B2B present an unique set of challenges for both first-time as well as serial entrepreneurs. Confidently navigating the sales process and/or the partner acquisition process in a complex environment can represent the difference between efficiency and mounting overhead costs.

This program is being supported by Startup Estonia and financed by European Union Regional Development Fund.