Acronym and Roborace’s wild vision of what the future of racing could look like

Rising from the industrial surrounds of Brooklyn’s historic Navy Shipyard, Hypefest was the first event of its kind for long-time culture kings, Hypebeast. An eclectic mix of fashion, music, technology and art came together on the banks of the East River for a single weekend, and Roborace sat pride of place in the center of it all with the Robocar Remix project.

In collaboration with designer Errolson Hugh from Acronym, Roborace unveiled a digital vision of where artificially-intelligent motorsport could be in ten years’ time, complete with power-ups, traffic, and drones. Attendees were transported to this world via Robocar VR, our custom, fully immersive experience with motion control by D-Box that simulates racing at speed.

As a part of the project, Acronym designed the custom livery on Robocar and a matching capsule collection, featuring hoodies, T-shirts, and headwear.
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Roborace is the world’s first competition for human + machine teams, using both self-driving and manually-controlled cars. Race formats will feature new forms of immersive entertainment to engage the next generation of racing fans. Through sport, innovations in machine-driven technologies will be accelerated.

Roborace will redefine the way you think about autonomous technology.

[aeko]

So sick. Love Acronym, love Roborace. This is the future and the present in one.