Entity Based SEO Guide: Entity-Oriented SEO Case Study by Exceeding 4 Millions Clicks a Month

What is Entity SEO?

Entity SEO (Entity-based SEO) is an SEO technique involves understanding search engines with semantic principles to optimize web pages, and sites around certain topics, entities, attributes and associations for higher relevancy and rankings on the search engine result pages. Entity-oriented SEO focuses on entities rather than keywords while explaining, defining, connecting the entities to each other under certain contexts by providing responsive and accurate information. Semantic Search Engines index and rank web pages according to their entities, predicates, and attributes to demonstrate their relevance to each other, and search query by increasing click satisfaction on the SERP. The Entity-oriented Search relies on Sergey Brins and Larry Page's Google Search Engine design. Sergey Brin patented the first entity-oriented search design in 1999 with the title of "Extracting Patterns and Relations from Scattered Databases such as the World Wide Web".

The World Wide Web involves a scattered database with structured and unstructured data. A semantic search engine parses the queries, and evaluate the text of the documents with natural language understanding and processing techniques such as using Neural Networks and Machine Learning algorithms to organize the information on the WEB with a higher accuracy.

What is an Entity?

An entity is a self-dependent and phrase-independent, language agnostic concept that express a meaning rather than a sound. An entity is defined with its attributes, entity type and relations to other entities. SEO Entities are used and stored in Knowledge Databases, Graphs and third party databases such as Data Commons to improve the ranking potential of a web page.

What is the difference between an Entity and a Keyword?

The main difference between a Keyword and an Entity is that a keyword doesn't have a meaning while an entity involves a meaning with a conceptual approach. Keywords are strings, Entities are concepts.

Why is Entity Oriented SEO important for Semantics?

Entity-oriented SEO important for Semantics, because entities are organized, connected and defined with semantic connections, relevance and distance along with similarity. Semantic connections between entities reflect the connection direction, and association type between entities.

00:40 Introduction to Entity-based SEO Case Study
01:45 Success of Entity-based SEO for Semantic SEO
03:00 Broad Core Algorithm Updates' Analysis for Entity SEO
03:50 Entity-based SEO and Brand Authority
05:00 Entity-oriented Search Book by Krisztian Balog
06:30 Technical SEO and Entity-based SEO
7:50 Entity-based SEO Practices and Methods
10:12 Expanding a Topical Map with Contextual Bridges
10:57 Comparing Anchor Texts for Entity-Attribute Pairs
11:59 Identifying Subjective Attributes of Entities for SEO
11:30 Patterns of Semantic Web with Query-Document-Intent Templates
14:00 Importance of Contextual Vector and Entity Types
16:30 Subscribing Entity SEO Newsletter
16:45 Query Semantics and Word Distributions for Entity Questions
18:40 Query Themes, Aspects, Definitions, and Query Processing for Entity-based SEO
21:30 Gaining New Organic Queries with Entity-based SEO
23:30 How to Define Entities within a Context for SEO?
25:30 Entity-Seeking Questions and Query-Entity Associations with Taxonomy and Ontology
26:00 Example of Entity Oriented SEO
27:00 Entity-based SEO Results
28:00 Broad Core Algorithm Updates and Entity-oriented SEO
29:30 Information Quality and Responsiveness for Entity SEO
30:32 Ranking Factoids with Uncertain Inference for Entities
31:40 Information Literacy and Cues
33:00 SERP Diversification and Corroboration of Web Answers from Multiple Web Sources for Entity Questions
35:00 Information Extraction Example for Entity SEO
36:12 Broad Core Algorithm Update Analysis for Entity SEO
37:00 Topical Consolidation for Entity-oriented Search Results
42:00 Broad Index Refresh and Source Prioritization for Entity SEO
43:24 How to Close the Semantic Distance between Entities for SEO Performance?
44:00 Positive and Negative Ranking State for Web Sources
47:00 Choosing the Most Important Entity Attributes for Better Rankings
48:29 Entity Ranking on Wikipedia
49:02 Entity Display Priority in a Distributed Geographic System
49:52 Unnamed Entity Recognition of Sense Mentions
50:22 Selecting Content Using Entity Properties
51:20 Entity-Query Association for Entity Indexing
51:53 Question Answering Using Entity References in Unstructured Data
52:33 Ranking Search Results based on Entity Metrics
53:18 Context-based Natural Language Processing in Entity SEO
53:42 Aggregating Entity Concurrence for Content Selection
54:36 Entity-based Searching With Content Selection
55:06 Assigning Terms of Interest to An Entity
55:26 Related Entities
55:46 Associating Images with Semantic Entities
56:26 Salient Semantic Relation Paths Between Two Words
57:16 Summary of Entity-based SEO Guide and Case Study

#entityseo #semanticseo

[TopicalAuthority]

Join the links below to connect the Best Business SEO Experts and Digital Entrepreneurs in the industry:

[beardlong]

Hey, I wanted to post a quick comment and try to help. All of these things you say are awesome but only few people can understand. Fe when you say entity oriented and you progress with all of this terminology. I think your audience needs actionable steps like do the site map, create a certain number of articles per week, do this, do that, use synonyms. The use of words like semantic nlp entities etc etc make it impossible for the majority of bloggers to follow you. If people understand the concept I think we will buy the course easier. Have a nice day. Ireally hope this comment helps you. Don't get pissed off I am trying to help.

[henryacero]

Bill Slawsky is from the sky watching, overseeing and making claps for you man!

KORAY TUGBERK!!!

[Campy]

Looking forward to purchasing your course. Loved your work in the Affiliate Lab

[BrianSchalkxSEO]

Koray, this is what Bill saw in you man. You get it. Can't wait to see your work man.

[SpiritTracker]

​ @Koray Tuğberk GÜBÜR I would guess that of the SEO practitioners who have 10+ years experience, only 5% will delve this deep into the SEO-Data Science overlap. But I get it, you aren't teaching a 101 class here lol. These topics are heavy on the natural language processing, linguistics, and algorithmic patent terms with sprinkles of common SEO terms lol... I can generally piece together your talks and simplify them into practical concepts but not all of them. For example, in your improve topical authority list 1 to 11, in number 2 you dropped a bomb in saying to compare "semantic role labels" like it was a common thing lol. Semantic role labeling is a term used for machine learning, i.e. transformers like BERT, et al. To compare semantic role labeling of entities from competitor sites would first require having a complete understanding on what the labels are and why they are beneficial for machine learning. Then in 5 you dropped another mini-bomb term "N-gram" which is another linguistic machine learning term. With every one of your videos and papers, it requires an additional 5 to 10 hours of research and study lol, but I fully appreciate them! I've learned a lot from you in the past 6 months. When your course comes out, I would highly recommend using the adjective "Advanced" in the title... as well as a small list of prerequisites such as "extensive vocabulary" in the relative fields you'll cover :) Be blessed brother.

[indunilsandaruwan]

Thank you very much Koray Tuğberk GÜBÜR for sharing valuable information. ❤

[j]

Koray... when thinking about increasing the positive external signals about a brand/website including those positive words/intentions surrounding the brand mention, what do you think about this: Find all positive brand mentions on Facebook, Instagram, and other mostly undiscoverable content, and run them through an indexing process so that Google becomes aware of them?

It wouldn't take much effort, but it also wouldn't be easy to measure the impact either. I imagine this is something most brands have likely not done. Also, I didn't mention twitter because I assume Google is one of the few dozen companies that is paying for the twitter firehose and already knows about everything tweeted.

[yuvrajsinhvaghela]

The main difference between a Keyword and an Entity is that a keyword doesn't have a meaning while an entity involves a meaning with a conceptual approach. Keywords are strings, Entities are concepts.
> Can you give one example for this?

[aqil]

hey koray, you said that consensus is important, how about if the top result are using wrong data, should i use wrong data that they use, in order to be consensus, or i should be stating the valid data but it is not consensus with the top result? or i can rank just by using better topical content network, even the data is not consensus with the competitor?

[diego_villena]

Great video Koray! Now, to watch the rest of them…

[briancrouch]

Is this accurate: "An entity in SEO is a distinct, well-defined concept or object, recognized by search engines as unique and meaningful. It is not necessarily phrase-independent or language agnostic but is rather identified by its attributes and relationships."

[mininmartin]

I am very excited about this video. Great work Koray!!!

[abdallahoubaki]

Thanks for sharing the video; this is the most accessible video for beginners like me.
I got hit in the last few weeks by the Google Spam Update, and I am still trying to figure out why. But your words calm me a little, and I will focus on resolving the problem rather than panicking.
Thank you again 😊👍

[kenanmert]

Hey, I saw your tweet about 300.000 AI content share, I just wanted to ask in here, is it a new case and how long it took to publish these articles?

[dragontv]

If you want to work for Koray, be prepared to get paid peanuts. He only pays his employees $250 a month and treats them badly.

[huytjoli]

Absolute deep SEO ! Your political slogan should be " Change SEO Culture " and I will buy that T-shirt :)
Will you be sharing the patents links documents you shared in the video as reference for us to study and could you share a little what the ebook that you wrote with Rebecca is about ?
As many has mentioned although you are sharing based on those with 10 yrs SEO experience etc as your audience, only you will know who are these who "really" understand all the deep dives and patents, where as the " ordinary SEO's " will be in quicksand as their used to spoon fed technics etc as those kind of courses are everywhere since the early 2000's.
Have noted the new beginner course is much more practical hands on version and shorter but do have reference "why" we are doing "what" as the learner always wants to know that and they can learn more confidently that way too.
Personally when I even shared with my son today over lunch about your new decision on the course he (18 yrs old ) also mentioned he prefered practical with hands on Python etc so that he could learn better from "why" he is doing a process and "what/how" to apply it and then learn the outcomes and measure it etc while he told me I can go "suck up" the advance course and then share with him minus the jargons too much :P told him I am deleting so much past SEO stuff I read online the past 20 years where they do not serve a purpose and it was untested guesses by so called experts.
I too did DM you on FB last month or so and if you get a min just take a read it's not so long and it will motivate you further. You can count on me for your "Change SEO Culture" campaign I will be following " Koray's framework" from now on and into the future with my son.

[tipztoday]

My site got deindexed after Google update. Can you please guide me how to fix it? Or send any of your reference article?

[markototev]

Any specifics around these concepts when it comes to local SEO?

[mininmartin]

It is not a related question, but people tend to think that some strategies or techniques doesn't work in some niches like casino or adult content. What do you think about that? There are some foundations in that, or it is a street legend. I mean, can someone use something like you teach in the video to rank in these sectors?