Alexa Chung: How PR Works & Normcore | S2, E2 | Future of Fashion | British Vogue

Series 1 Episodes:

Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.

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Alexa Chung How PR Works & Normcore | SERIES 2 - EP.2 | Future of Fashion | British Vogue

[scorsesesgirl]

the contrast of alexa and the interviewees is so stark to me, they seem to take themselves so seriously whereas alexa is so self-deprecating and laid-back, she makes the content accessible

[Liri]

I can't imagine anyone else doing this better than Alexa. What a beautiful and interesting human being! 💜

[lilyindacity]

Hahahaha anyone saw that guy at 5:12 where he was taking a photo but was shocked when the model fall. His reaction tho

[lvrari]

the questions abt their major and universities and what they started to do at the beginning is immensely helpful to someone who is starting their college life; like me!
thank youuu ❤️❤️❤️

[rainbowdresscode]

I love these videos so much, but I'd like to make a suggestion :) Whenever Alexa is interviewing people about jobs, they always sound so fascinating, but they never explain what their job entails. It always leaves me wondering...but what exactly is a PR person (public relations, but what precisely does that entail), or "what was their art project and how did it transition into their brand?" It's as if Alexa already knows their backstories and we don't so it would be awesome to have the jobs explained more :)))

[sarahqueally]

Hi Alexa,
...my name is Sarah, I am 61 and I stumbled on your site quite by accident . I have loved textiles and fashion all my life (definitely handed down from my mom - even while raising 7 children, she always managed to look “smart” even at the end of a long day waiting for the love of her life to walk back through the door). I lived in NYC for ten years during the 80’s and would spend time perusing Shop windows (especially loving Madison Ave.) . Once I knew the colors for the “new season”, I would then head off to the “cheap” stores like “Strawberry” (a great example - 90% horrible, but that 10% was all I needed to nail a look and maybe it was simply because of a great accessory, or a great piece of leather - one never knew????). I made very little money so Thrift Stores were my “go to” necessity as well. I must have been ok at it because I was often asked for advice and asked by HR to help dress some of the younger Staff ta a very large Company that also had very little money to devote to their “working wardrobe”. My greatest moment was when I was asked to “outfit” a woman in her 70’s that had just retired from being a Nun for over 50 years - can you imagine!!!! I took her to a Thrift Shop that I arrived at an hour beforehand and having basically “eyed” up her size, filled a shopping cart of what I thought would look great on her color and size wise and because of a “stuff a brown paper bag for $1.00” Sale that particular day was able to get over 34 pieces. She had just begun dating a handsome widower that belonged to a very prestigious Country Club so, she was so thankful to have someone to help bring her out of the Convent and back into everyday society and have the “wardrobe” to feel comfortable and confident while doing so. I think it would be neat if you were to do “stories” of “regular” people sharing how “fashion / styling” has helped them or others around them to feel confidence in this ever changing world. As I said, I am 61 and STILL ADORE feeling like I look good, but also ALWAYS stay “true” to my own self and style - I think I must be doing ok, because I am still very often asked for “advice” on color, cut, and style and that makes me feel relevant and good and always makes me think of my Mom, because I owe it all to hope you got a kick out of my “story”, I’ve never done this before, but wanted to share this with you...have a great day - Sarah

[socutesam]

I never really comment on videos but I have to say this series is put together so nicely. Alexa is funny and entertaining but to the point and really gets the right answers out of these influential figures. Seriously, job well done British Vogue!

[cbrownes]

Alexa is perfect for this! I'm very excited about next week's installment about law! I read an article on BOF with Douglas Hand, a fashion lawyer at a NY based firm. Very interesting side of the industry. Always wanted to know more about it - so as per usual #FOF is on it!

[antoniap]

I am at university aspriring to work in PR and/or Marketing but it is bloody hard to get an internship in that field without lots of experience. Videos like this make me even more motivated but in reality no one will even give me the chance to actually show my passion and creativity.. Still hoping though x

[jack_edwards]

Alexa you were incredible as always. As for the first guy who spoke, what a dull man for someone who is clearly so creative!

[marcianolansu]

These series are such a guilty pleasure! I had no idea where #normcore was coming from prior to this video.

[chacharity]

This is such a beautiful series! I love how Alexa is actually getting questions answered and creating transparency within the industry.

[GiangNguyen-byjf]

This series in general is truly brilliant. I enjoy it a lot and probably other viewers do too. Great job British Vogue, great job Alexa!!

[CormacIRL]

*cocked eyebrow* 'tied with "bae."'

Alexa losing it gave me life. That was the most fashion moment so far, a business ran on being the unspoken generators of cool terms. They're literally the people my parents are asking about when they ask where these new nonsense terms come from

[miraelee]

If future of fashion, we need discussions on diversity in the fashion industry and sustainability, and exploitation system of garment workers!!!

[bunnyplusdeer]

So helpful and I love seeing the ideas beyond fashion. The K-hole interview was really great! I love how you can completely geek out and be nerdy about fashion.

[sexycutiehottielovelyfoxybabe]

i am obssessed with british vogue channel X so honest, comfortable to connect.. thanks X

[angeliqueroux]

Revisiting this 6 years later and everything’s -core with all the aesthetics we have today ^^

[Oliveoilextravergine]

I could listen to you all day long, Alexa😋

[jessejames]

This has been my favorite episode of any so far! Lovely series. The last interview in this film was especially fascinating. Linguistics and sociology-esque stuff? Awesome.